Adult Contempary

[CassChopper96]

All over the country it looks like the Adult Contemporary format is Just taking a hit all over the country WASH-FM in Washington D.C and WBEB FM in philadelphia's cume is usually over a million people.

 

[davideduardo]

All over the country it looks like the Adult Contemporary format is Just taking a hit all over the country WASH-FM in Washington D.C and WBEB FM in philadelphia's cume is usually over a million people.

Nielsen issued a client memo yesterday indicating that stations should caution their staff and their clients that April is not typical and should not be used for ongoing future sales (I paraphrase what was much more "cautious" language).

 

[TheBigA]

Adult contemporary is one of those formats that's become sort of mushy at this point...not much personality, not much information, and really not a lot of excitement in terms of presentation. For me, its the modern day equivalent of beautiful music. So it shouldn't surprise that the ratings now are lackluster. It's a format that is primarily based on at-work listening, and there's not much of that happening now. When times are good, this can be a big format. But times aren't good now.

 

[CassChopper96]

Adult contemporary is one of those formats that's become sort of mushy at this point...not much personality, not much information, and really not a lot of excitement in terms of presentation. For me, its the modern day equivalent of beautiful music. So it shouldn't surprise that the ratings now are lackluster. It's a format that is primarily based on at-work listening, and there's not much of that happening now. When times are good, this can be a big format. But times aren't good now.

Yeah. The ratings book was the craziest things ive ever seen. Radio 104.5 above WBEB that's crazy

 

[TheBigA]

Radio 104.5 above WBEB that's crazy

Something tells me the alt audience isn't too affected by the pandemic. Maybe an over-generalization on my part.

 

[CTListener]

Something tells me the alt audience isn't too affected by the pandemic. Maybe an over-generalization on my part.

"Whatever, dude." Then they turn the music up louder while they play Fortnite online in mom's basement.

 

[luperm]

Probably some "deceit" in those numbers. While the beauty numbers might appear one way, I bet Radio 104.5 (along with everyone else) has significantly less total listeners than 3 months ago.

 

[radiodx10]

"Whatever, dude." Then they turn the music up louder while they play Fortnite online in mom's basement.

What a wonderful over-generalization and wholly inaccurate summary of my generation.

 

[AbrahamJSimpson]

It shouldn't surprise anyone that a format heavily marketed to at-work listening suffers immensely when work moves home, or even worse, disappears in such high numbers. It's reasonable to assume a percentage of that comes back when things resemble something approaching a new normal and more offices reopen...but to what extent? And what habits will change and not change back? There's no historical reference point--it's uncharted waters.

 

[DOB]

Yeah I can't see how any thinking person would put any value in these latest numbers.
It will be interesting to see who can rebound once we start to re-open, or if radio faces a huge problem of listeners not coming back.

 

[TheBigA]

if radio faces a huge problem of listeners not coming back.

Bigger problem is if the advertisers don't come back.

There's an ongoing campaign at a lot of stations to keep in touch with clients during this process.