Strange times ratings Book 2

[xmtrland]

With everything going on the only real question I have is if KVI is having an PPM encoding issue...

https://ratings.****************/cgi-bin/rol.exe/arb039

 

[TheBigA]

Hmmm...continued growth at KING-FM. Or perhaps they're standing still while overall listenership is falling.

 

[guruofradio]

The Big A is right! April and probably May book's are aberrations during Covid-19. With people at home in car listening, 67% of radio use, is way off. Radio listenership (cume) is down 30-50% from January and February prior to the crisis. KING FM is down around 20%, same with News stations, so they are up by falling the least. Shares may look great, but average rating does not and that is what advertisers buy. Same story in NY, LA and across the country. Question is: when does listenership return, or does it if people continue to work from home? Smart speakers offer thousands of choices and clearly radio benefits more when people are in the car than at home. Not sure what is up with KVI, must not be encoding.

 

[LITTLEBOYBLUE]

Not sure what is up with KVI, must not be encoding.

Maybe people don't need to listen to manufactured conspiracies when the lives they are living are already challenging and scary enough?

 

[iamarussianpirate]

Maybe people don't need to listen to manufactured conspiracies when the lives they are living are already challenging and scary enough?

interesting theory, but how do you explain ktth still being there?

 

[crainbebo]

KTTH beating 106.1 and 93.3. Never thought I'd see that. But I also never thought we would be in a never-ending COVID situation. Has KING-FM ever been that high?

 

[Bongwater]

KTTH beating 106.1 and 93.3. Never thought I'd see that. But I also never thought we would be in a never-ending COVID situation. Has KING-FM ever been that high?

KEXP beating KUBE, KBKS and KIRO-AM? KKNW appearing?

What sorcery is this?!

 

[bobdavcav]

KKNW has appeared once before if ecall correctly. It definitely is strange to see some of these numbers, particularly with KING and KEXP. I suspect KIRO will continue to lose numbers as long as sports are not around.

 

[boombox4]

Maybe people don't need to listen to manufactured conspiracies when the lives they are living are already challenging and scary enough?

Do you even listen to KVI at all? The local and regional shows don't engage in conspiracies.

 

[davideduardo]

KKNW has appeared once before if ecall correctly. It definitely is strange to see some of these numbers, particularly with KING and KEXP. I suspect KIRO will continue to lose numbers as long as sports are not around.

Keep in mind that even Nielsen, the provider of the ratings, sent out a memo on Monday cautioning subscribers, in more obtuse language, not to use the ratings for normal purposes as they only reflected the period where all four survey weeks were during the deepest quarantine periods in the major markets.

The average PPM market had total listening declines of between 30-some percent and a huge fifty percent.

 

[wn3]

Hmmm...continued growth at KING-FM. Or perhaps they're standing still while overall listenership is falling.

In-car listening is down. Classical music is wonderful and relaxing, which is what you want to listen to at home, or even at work, but certainly not in your car. Obviously there are exceptions, but I think that's at least part of what's going on here.

 

[bobdavcav]

Keep in mind that even Nielsen, the provider of the ratings, sent out a memo on Monday cautioning subscribers, in more obtuse language, not to use the ratings for normal purposes as they only reflected the period where all four survey weeks were during the deepest quarantine periods in the major markets.

The average PPM market had total listening declines of between 30-some percent and a huge fifty percent.

Usually, Lance Venta doesn't have much to say, but his analysis was quite interesting this month. My advice to stations right now would be go ahead with a format change if plans for said change are already in the works, but do not start planning for any major changes.