Entercom really knows how to kill some stations

[AMRocks]

The latest ratings have WLYF down to a 4.9. 4.9!!!! This was the market leader for years. And they were always #1 in cume. But not in this latest monthly. Easy best them. First time that's happened.

Power, also a formerly strong station in the market is down to a 1.9.

Way to go, Entercom.

 

[TheBigA]

Maybe you haven't noticed, but the pandemic has had a major effect on radio ratings nationally, especially AC stations. For example, WLTW in New York lost 2 million in cume. WFEZ also lost a full point in the survey. The virus and the stay at home orders have killed stations that people listen to while at work. This is one of them. The only formats that seem to be immune are the Spanish formats.

 

[davideduardo]

The latest ratings have WLYF down to a 4.9. 4.9!!!! This was the market leader for years. And they were always #1 in cume. But not in this latest monthly. Easy best them. First time that's happened.

Power, also a formerly strong station in the market is down to a 1.9.

Way to go, Entercom.

The entire market is off. Shares, when total listening levels change, are irrlevant.

Miami went from an 8.1 PUR in February to a 5.7 in April. That is a 30% loss in persons using radio on average, all week.

So for a station to be the same in listening, it would actually have to go up by a third. If a station did not increase share that much, then it went down.

A 3 share station would have to go to a 4 share to just be the same. If it didn't then it lost audience.

Hint: they all lost audience... just some more than others.

 

[davideduardo]

Maybe you haven't noticed, but the pandemic has had a major effect on radio ratings nationally, especially AC stations. For example, WLTW in New York lost 2 million in cume. WFEZ also lost a full point in the survey. The virus and the stay at home orders have killed stations that people listen to while at work. This is one of them. The only formats that seem to be immune are the Spanish formats.

In Miami in 25-54, the Spanish language FMs lost 42% of their total AQH persons.

I think in markets where Hispanics are the largest population group (and Miami is half Hispanic, 20% Black and only 30% non-Hispanic white) that the Hispanic stations behave like general market ones... because they are!

 

[strangelove]

What does in-home listening look like today compared to, say, 10 years ago? Is radio today mostly being used when people drive or as background music at work?

 

[Mikey Radio]

What does in-home listening look like today compared to, say, 10 years ago? Is radio today mostly being used when people drive or as background music at work?

In my opinion, yes. I'm guessing few households even have a "radio" that gets switched on in the evenings and on weekends. Since you mention 10 years ago as a timeline, remember that even a decade ago there were a lot fewer choices for in-home entertainment compared to today. The term "binge watching" on Netflix was still foreign, for instance. Even I, who has a keen interest in broadcasting, only really have a radio at home (aside from a wind-up unit for emergencies) because it's built into my surround system, but I can't recall the last time I used it to listen to radio. Where I used to listen to Evening Jazz and Sounds of the Caribbean on WLRN, I now use the Jazz channel from Comcast for the former, and the later unfortunately died along with Rich Davis.

 

[CTListener]

In my opinion, yes. I'm guessing few households even have a "radio" that gets switched on in the evenings and on weekends. Since you mention 10 years ago as a timeline, remember that even a decade ago there were a lot fewer choices for in-home entertainment compared to today. The term "binge watching" on Netflix was still foreign, for instance. Even I, who has a keen interest in broadcasting, only really have a radio at home (aside from a wind-up unit for emergencies) because it's built into my surround system, but I can't recall the last time I used it to listen to radio. Where I used to listen to Evening Jazz and Sounds of the Caribbean on WLRN, I now use the Jazz channel from Comcast for the former, and the later unfortunately died along with Rich Davis.

I occasionally listen to SiriusXM at home, but the only FM listening I do would barely register on a PPM, would I to have one. I like to put WSHU Fairfield, CT, on at bedtime for soft classical music to fall asleep to. I assume that the PPM would deduce by lack of movement that I was asleep for five or six hours of the total TSL. If not -- I do toss and turn -- then my status as a "listener" in the ratings would be, largely, a fraud, since I would be "listening" no more than the lamp and night table were.

 

[strangelove]

I occasionally listen to SiriusXM at home, but the only FM listening I do would barely register on a PPM, would I to have one. I like to put WSHU Fairfield, CT, on at bedtime for soft classical music to fall asleep to. I assume that the PPM would deduce by lack of movement that I was asleep for five or six hours of the total TSL. If not -- I do toss and turn -- then my status as a "listener" in the ratings would be, largely, a fraud, since I would be "listening" no more than the lamp and night table were.

I still have a radio in my bedroom, kitchen and patio but I'm also just as inclined to plug in my phone and listen to one of the music channels on TuneIn or stream KCRW's Music 24. I've always favored music variety above all and commercial radio is understandably going to play the tried and true songs rather than the minor hits and less popular genres that I like. Even still, I'll usually have the radio on when I'm cooking or cleaning or doing stuff around the house.

I had satellite radio about a dozen years ago when XM was still a standalone service but got rid of it after the merger because a number of the stations I liked were either retooled or eliminated.

 

[davideduardo]

I occasionally listen to SiriusXM at home, but the only FM listening I do would barely register on a PPM, would I to have one. I like to put WSHU Fairfield, CT, on at bedtime for soft classical music to fall asleep to. I assume that the PPM would deduce by lack of movement that I was asleep for five or six hours of the total TSL. If not -- I do toss and turn -- then my status as a "listener" in the ratings would be, largely, a fraud, since I would be "listening" no more than the lamp and night table were.

The PPM has an algorithm whereby once it is docked for recharging it will only register a certain amount of listening; it is based on the time, the time that activity normally resumes, etc. to avoid extended while asleep monitoring.

 

[davideduardo]

What does in-home listening look like today compared to, say, 10 years ago? Is radio today mostly being used when people drive or as background music at work?

The PPM does not measure at work and in the car separately like Nielsen does with the diary. So we have at home and away from home.

Formerly (pre-2010) we had about a third each in home, work and car. Now (in "normal times") we have more than half of all listening in-car in the diary markets and in-home is down to about 20% from the 30% to 33% level a decade ago.

 

[Yabadabado1]

The PPM does not measure at work and in the car separately like Nielsen does with the diary. So we have at home and away from home.

Formerly (pre-2010) we had about a third each in home, work and car. Now (in "normal times") we have more than half of all listening in-car in the diary markets and in-home is down to about 20% from the 30% to 33% level a decade ago.

I think the reason that home listening is down is that maybe that there's now a few hundred channels you can watch on your TV as well as music channels that cable/satellite/etc. provides. And those that have OTA, where as a decade ago, you might have had the big 4 networks [NBC, ABC, CBS, FOX] and a few independent channels, you now have multitudes of OTA stuff to watch with all the digital subchannels they provide.

 

[Ai4i]

I occasionally listen to SiriusXM at home...

My TTR2 wakes me up every morning to LUNA.