Once again, tell me what is the #2 most listened to radio station in the #2 market in the country? Right now, not 25-45 years ago.
Say is slowly: KRTH.
You want to live in the past? Listen to KSUR.
As TheBigA says: I don't do this as a hobby.
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LA April Ratings - KFI Is Back to #1!
- Thread starter asugeorge1
- Start date
Once again, tell me what is the #2 most listened to radio station in the #2 market in the country? Right now, not 25-45 years ago.
Say is slowly: KRTH.
You want to live in the past? Listen to KSUR.
As TheBigA says: I don't do this as a hobby.
Sounds perfect!
What about it?? Great station. I'll take them anyday. KRTH should follow their example.
And get .4 in the ratings. No thanks.
Look, you have lots of low-rated stations around the country that you listen to. Just enjoy them.
Let's take the average of 35 from your "25 to 45" years ago statement. Someone who was 30 then is 70 now. Someone who was 25 is 60 now. None are in a demographic that stations or advertisers want.
It's useless to pine and whimper about something that is not possible to do today.
The "people" who can make radio viable today are 18 to 54. "None" of them want those things you mention today.
In statistics, you are what is called an "outlier". That is a person whose behaviour is radically and uniquely different from that of everyone else, and such respondents are tossed out of samples because they distort the results on the rest of the study.
You may find one outlier in a hundred in one project, or zero in another. They are easy to spot when you display results graphically; they look like Bermuda in the Atlantic Ocean... tiny and far from everything else.
Radio is a business. An art museum is not. Think about the difference.
A commercial radio station has no other objective than making money... no different than a doughnut shop or a beauty parlor.
In the last 12 books, KSUR has had a 0.0 rating in persons 25-54.
And even in 12+ it is the same... 0.0
Whenever Saul sells his FM, I expect the AM will go silent and the value of the huge piece of Sylmar real estate will be seized.
K-Surf has doubled it's share from 0.2 to 0.4 in just 3 months
K-Earth has been stagnant, even dropping from a 5.3 to a 5.2 in the same time period.
https://ratings.****************/content/arb003
If and when 1260 goes silent (as any radio station on the planet could), it'll be a big loss for L.A.
K-SURF is actually not even playing 50’s oldies anymore. They are mostly playing the 70’s with some 60’s mixed in. They also no longer call themselves “LA Oldies.” They are “LA Super Hits.” They have dropped the Oldies moniker. Sad!
A 0.2 is the same as a 0.4 and the same as a 0.6 and the same as a 0.1. All those numbers are within the margin of error of the survey in that low a share.
As I said, it has a rating of 0.0 and has for the last 12 months.
As to KRTH, a variation of +/- 0.5 to 0.8 is quite normal in share. All within the margin of error.
In the 80's, 90's and into the 00's I had a station that bounced around by about a point from book to book... as high as a 14, as low as a 12. Statistically, it was stable. We were at our maximum potential, and were very happy to be there so we did not mess with it but were constantly refreshing and shedding older songs and imaging and the like. When you are in the top tier, staying the same is the objective... it is not stagnation but it is the hardest thing to do in radio.
You really need to learn a bit about statistics, particularly the issues of margin of error. And in audience ratings, the difference between rating and share... since share right now is irrelevant.
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David, BigA:
We taught Oldies76 all this-----SEVEN years ago. There's a 100+ page thread that runs from the spring through the fall of 2013 where we went around and around and around on this. The only thing that has changed is that KRTH is even LESS to his liking than it was then. And it's even MORE successful.
I remember, well and unfortunately.
I answer because it is fun (like hitting the target and winning the stuffed animal at the fair) and because newer participants in Radio Discussions might otherwise pick up the extensive misinformation that Oldies76 has posted.
Of course, the failure to understand that Coronavirus shares are meaningless for comparison is a new "fail" on his part.
I find it particularly interesting that he posts "stuff" about the KHJ / KRTH 60's and 70's era that he was not involved with while there are folks here who actually worked with Jacobs and Rounds and who know many of the crew who was with those stations in the first 10, 15, 20 years.
Talk about revisionist history...
And remember too that about a third of those posts back in 2013 or prior were made by someone who no longer posts and helped fuel the fire. This thread is only 7 pages and far more manageable and far less argumentative. Only 93 pages to go, but we certainly won't, thank you very much.
But please don't refer to my information as failure and misinformation as others here and other sites do agree with my preferences. Like I said, there are many others who prefer the older, creative styles than today's methods. It's there.
Oh, and I post relevant information about 60's KHJ and 70's and 80's KRTH because it interests me. It's great history and the kudos I gave to you about a month ago on your American Radio History site.
WOGL and WCBS, they got it AGAIN this holiday weekend and certainly know what they are doing.
Have a great weekend.
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Pat Duffy was KRTH's General Manager from 1991 to 2004, coming in at the bottom, hiring Mike Phillips, bringing Bill Drake back to consult, hiring Robert W. Morgan and The Real Don Steele.
Here's his take in Don Barrett's LARadio.com today:
“KRTH has arguably the best fm signal in America. First position on Mt Wilson, 6,000 feet, 53KW. Goes from Santa Barbara to San Diego, East to Mojave.
We always knew the station was underrated during the diary methodology because it was a second favorite. On everyone’s dial but never first up. The new methodology proved us right.
Then there are the programmers, from Bill Drake to Mike Phillips to Jhani Kaye during my time they kept the format intact and evolved the music. We went from 50’s-60’s to the 70’s. Now they have moved into the 80’s still playing the tight rotation big hits. They have also transitioned from the ‘big balls’ jocks of my era to a younger sounding air staff. I don’t know the new pd staff but respect them immensely. They haven’t broken the format. They have tuned it to the current times.
And they have the last of the ‘live local’ morning shows. I can say that hiring Gary Bryant was the best decision I ever made. The fact that he is still on the air makes me happy to be a radio guy.” – Pat Duffy
Here's his take in Don Barrett's LARadio.com today:
“KRTH has arguably the best fm signal in America. First position on Mt Wilson, 6,000 feet, 53KW. Goes from Santa Barbara to San Diego, East to Mojave.
We always knew the station was underrated during the diary methodology because it was a second favorite. On everyone’s dial but never first up. The new methodology proved us right.
Then there are the programmers, from Bill Drake to Mike Phillips to Jhani Kaye during my time they kept the format intact and evolved the music. We went from 50’s-60’s to the 70’s. Now they have moved into the 80’s still playing the tight rotation big hits. They have also transitioned from the ‘big balls’ jocks of my era to a younger sounding air staff. I don’t know the new pd staff but respect them immensely. They haven’t broken the format. They have tuned it to the current times.
And they have the last of the ‘live local’ morning shows. I can say that hiring Gary Bryant was the best decision I ever made. The fact that he is still on the air makes me happy to be a radio guy.” – Pat Duffy
KRTH's successful transition over the years has been nothing short of amazing. They had become so stale under Jay Coffee playing "My Girl" and the same other 250 50s an 60s songs all day to a vibrant station with updated and updated, looser (but still very tight) format that brought in the fun songs of the 70s and 80s and is now transitioning to the 90s and beyond.
I remember several years ago, I believe it was when Berlin was going to be a part of one of their summertime shows for the first time and all of the sudden KRTH started spinning a few of their hits, the morning show had lead singer Terri Nunn on for an interview. They asked her if she ever thought Berlin's music would be played on KRTH and I really liked her answer. She said she always hoped her music would have enough staying power over the years that KRTH would one day play it; it would be the ultimate in validation of her work. Like once it gets to KRTH, it has achieved "timeless" status. She isn't wrong about that.
I've listened to K-Earth's morning show a handful of times, and Gary Bryan kills it. Great chemistry between everyone and genuinely fun to listen to.
Steve Morris w/ Claudia Marshall (moonlighting in the morning) followed later by Robert W. Morgan (Good Morgan), if you remember those times, were even more memorable. You had a good laugh!
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