AT&T has laid out a plan for the way in which it will market DirecTV moving forward. It will focus on selling it in markets without widespread internet service:
https://www.nexttv.com/news/atandts...places-where-cable-broadband-is-not-prevalent
Very revealing article. Clearly the future for AT&T is broadband. Satellite is the antithesis of everything the company stands for. (wired vs. through the air) When I first got DirecTV in my home, it was cheaper than cable. That's no longer the case. Plus cable now comes bundled with internet service. Not as simple with satellite. So the primary marketplace for DirecTV will be in remote areas without broadband. We already knew that. However, if you take AMTRAK on the Northeast Corridor line, just about every house you see has a satellite dish hanging off of it. Hardly any TV antennas. So what does that say?
https://www.nexttv.com/news/atandts...places-where-cable-broadband-is-not-prevalent
Very revealing article. Clearly the future for AT&T is broadband. Satellite is the antithesis of everything the company stands for. (wired vs. through the air) When I first got DirecTV in my home, it was cheaper than cable. That's no longer the case. Plus cable now comes bundled with internet service. Not as simple with satellite. So the primary marketplace for DirecTV will be in remote areas without broadband. We already knew that. However, if you take AMTRAK on the Northeast Corridor line, just about every house you see has a satellite dish hanging off of it. Hardly any TV antennas. So what does that say?