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AMP 103.3 is flipping at 10am on 5/28
- Thread starter bostonradio
- Start date
Surely not back to classic hits? What other format hole that can make even a little money is left in the Boston market? We'll know in 5 minutes.
And now Journey, "Any Way You Want It." They're calling themselves Big 103. Competition for WBOS for at-work listening at auto body shops across the area. Entercom obviously believes a rock-based, guitar-chord-crunching station can still work in Boston.
CORRECTING to "Big 103" not "Hit." Misheard, and the website doesn't show the new branding yet.
Or Mike...which seems to be forgotten about. (wink face since this was typed via mobile)
Speaking of Jack...Howard Cogan is the VO for Big.
Eminem playing now ...bleeped F word
From the Entercom press release:
"The variety hits station on 103.3 FM will boast a vast music library spanning multiple music genres from the 1980’s 1990’s and 2000’s and feature artists like Guns N’ Roses, Prince, Journey, Madonna, Pearl Jam, The Notorious B.I.G., AC/DC, Britney Spears and Blink-182, among others."
"The variety hits station on 103.3 FM will boast a vast music library spanning multiple music genres from the 1980’s 1990’s and 2000’s and feature artists like Guns N’ Roses, Prince, Journey, Madonna, Pearl Jam, The Notorious B.I.G., AC/DC, Britney Spears and Blink-182, among others."
Also, according to the release, the station will be jockless "for now."
Sorry for posting twice in a row.
Some feel Beasley's WROR audience could be a target too.
We are almost into June; IIRC Oldies/"The Greatest Hits" WODS became Amp in June of 2012.
For oldies fans there's WMEX and (as of 6-22)
WBMS.
We are almost into June; IIRC Oldies/"The Greatest Hits" WODS became Amp in June of 2012.
For oldies fans there's WMEX and (as of 6-22)
WBMS.
Here's coverage from AllAccess:
https://www.allaccess.com/net-news/...103-3-amp-radio-boston-flips-to-adult-hits-as
They call it "Adult Hits," but it's also "Variety Hits." Whatever you want to call a station that isn't a genre.
http://www.insideradio.com/free/ent...cle_75e5b240-a0f2-11ea-b9c7-0f8e362d0304.html
https://www.allaccess.com/net-news/...103-3-amp-radio-boston-flips-to-adult-hits-as
They call it "Adult Hits," but it's also "Variety Hits." Whatever you want to call a station that isn't a genre.
http://www.insideradio.com/free/ent...cle_75e5b240-a0f2-11ea-b9c7-0f8e362d0304.html
Im guessing Los Angeles is the only Amp Radio station left, eh?
Also, the Radioinsght article updated with the songs heard on the first hour.
Also, the Radioinsght article updated with the songs heard on the first hour.
AMP in LA is on borrowed time.
However, they can't do a variety/adult hits format, since it would duplicate KCBS.
There is speculation it might flip to sports, but it's probably not the optimal time for such a format.
The issue is "what format?" as pretty much everything is covered or overlapped in LA already. And certainly nobody is looking at the last two months' Nielsens for guidance.
At this point, any decisions are likely based on September to November 2019 numbers.
I'm surprised they didn't move The Cove to 103.3. I think that would done well and it wouldn't hurt Magic 106.7. I know it was time for Amp to go. As for Amp listeners they'll go to Kiss and sister Mix along with Hot and Jam'n.
Good point. My answer : nothing that would target the younger end of 18-34. Hard to battle against established brands like Kiss 108 or KISS LA or Z100 in the pre-Corona world.
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