Charlotte Ratings Mar. '20 - Apr. '20

[amfmradio1]

rfx 8.1 - 10.2
soc 5.7 - 7.5
wbt am-fm 5.7 - 7.1
kkt 5.7 - 5.9
lko 7.3 - 5.4
bav 7.1 - 5.2
osf 4.8 - 5.2
peg 4.9 - 4.5
kqc 6.3 - 4.1
hqc 3.7 - 3.4
pzs 3.6 - 3.3
end 2.6 - 3.2
nks 4.1 - 3.2
fae 3.1 - 2.7
dav 1.4 - 2.5
lnk 2.4 - 2.1
wfnz-am 1.8 - 1.7
qnc 1.5 - 1.6
nsc 0.5 - 0.3
lfj 0.3 - 0.2
wbcn-am 0.1 - 0.1

 

[davideduardo]

rfx 8.1 - 10.2
soc 5.7 - 7.5
wbt am-fm 5.7 - 7.1
kkt 5.7 - 5.9
lko 7.3 - 5.4
bav 7.1 - 5.2
osf 4.8 - 5.2
peg 4.9 - 4.5
kqc 6.3 - 4.1
hqc 3.7 - 3.4
pzs 3.6 - 3.3
end 2.6 - 3.2
nks 4.1 - 3.2
fae 3.1 - 2.7
dav 1.4 - 2.5
lnk 2.4 - 2.1
wfnz-am 1.8 - 1.7
qnc 1.5 - 1.6
nsc 0.5 - 0.3
lfj 0.3 - 0.2
wbcn-am 0.1 - 0.1

Remember that a 10.2 is actually about a 6 share before the pandemic as market PUR is down 40% approximately all over the PPM markets.

 

[vchimpanzee]

Formats focusing on new music are off, but how is WSOC so much higher?

Also, 102.9 the Lake is mostly classic songs so it should be up.

 

[Mike Sheridan]

Formats focusing on new music are off, but how is WSOC so much higher?

Also, 102.9 the Lake is mostly classic songs so it should be up.

I don't know maybe people have finally figured out "The Lake" is robot radio? Maybe they want to hear a human once in awhile?

 

[davideduardo]

Formats focusing on new music are off, but how is WSOC so much higher?

Also, 102.9 the Lake is mostly classic songs so it should be up.

You are not getting that when total listening is off by nearly half (April) if you go up by less than 100% in share, you have actually got fewer listeners.

You get 8 slices out of the large pizza and 8 out of the small one. But the actual weight of the slice of the small one is much less than from the big one. Even if you cut the small one into just 4 slices, each one may be less pizza than the giant pizza slice.

All stations you list were off in actual listening. Some were off less than others.

 

[vchimpanzee]

You are not getting that when total listening is off by nearly half (April) if you go up by less than 100% in share, you have actually got fewer listeners.

You get 8 slices out of the large pizza and 8 out of the small one. But the actual weight of the slice of the small one is much less than from the big one. Even if you cut the small one into just 4 slices, each one may be less pizza than the giant pizza slice.

All stations you list were off in actual listening. Some were off less than others.

This reminds me that when Republicans spend more but not as much as Democrats want, Democrats say Republicans cut spending.

I wonder if there is a term for this phenomenon in mathematics.