Do you think Iheartmedia is concerned about WHTZ, WKTU and WLTW. I think there will be a mild recovery in the coming months. Those stations took more of a hit in listening compared to WAXQ and WWPR
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Coronavirus
- Thread starter CassChopper96
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When the ratings crash hit two months ago, iHeart and other major companies announced staffing changes to deal with what they anticipated to be a sustained period of audience loss. At the time, they anticipated this to last into July. Since then, some companies have extended their plans into August. So they recognized the issue, they recognized that it disproportionally affected certain formats such as Top 40 and AC, and have planned accordingly. If a recovery comes sooner than planned, its effects will not be felt immediately. There will be a delay in being able to measure any return of audience and convert it into revenue. But if the health experts don't know, then no one else knows.
At before the March book came out, Nielsen cautioned stations and advertisers that the results were anomalies and should not be used for sales or programming decisions.
Everybody took a hit. At the worst point, more than 40% of listening levels had disappeared.
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