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Boston Radio Ratings May 2020
- Thread starter freqlost
- Start date
WKLB recovered most of its pre-virus cume. But the real news is that WKLB was #1 in 18-34:
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-may-ppm-analysis-f
Boston Radio tweeted out the breakdowns between WEEI and 98.5: https://twitter.com/bostonradio/status/1270785432553426944
Brutal numbers
Brutal numbers
MassMusicMan
Banned
Remember how relatively even that Magic for Sports Hub trade felt? Three years later, that's an absolute fleecing. Beasley made out like bandits. That's Heathcliff Slocumb for Derek Lowe and Jason Varitek bad.
Entercom got rid of the better of two sports stations and the better of two rockers. For that, they have a 2.5 to 1 deficit in share in morning drive and $8 million in gross cash after, yep, Beasley drove them out of the format. To illustrate how not great that dollar figure is, Mindich got $11 million for WFNX eight years prior.
I don't even need to get into how they managed to get a 1 share by trying to play the hits, or even the KROQ debacle. They'd be better off selling artisinal muffins and teaching spin classes at this point as a business venture.
Entercom got rid of the better of two sports stations and the better of two rockers. For that, they have a 2.5 to 1 deficit in share in morning drive and $8 million in gross cash after, yep, Beasley drove them out of the format. To illustrate how not great that dollar figure is, Mindich got $11 million for WFNX eight years prior.
I don't even need to get into how they managed to get a 1 share by trying to play the hits, or even the KROQ debacle. They'd be better off selling artisinal muffins and teaching spin classes at this point as a business venture.
And yet just three years ago, they were considered among the best owners.
I'm getting really tired of the calling of the KROQ decline a "debacle".
For many years, back well into the CBS ownership, KROQ had been declining and its direct competitor growing. They were mostly driven by the morning show. When half the morning team retired, the one remaining talent could not hold up the numbers; the rest of the day, as a consequence, collapsed.
And, as I mentioned before, the alt audience in LA was shrinking every year. The annual population adjustment in January cuts away at all formats that are based on mostly non-Hispanic white audiences. We see this in the case of Classic Rock in LA also; one station less, and the remaining station is now at about the same level it was when the audience was split even though there is no direct competitor.
Remember, those trades were needed to get FCC and DoJ approval of the CBS merger. They would have kept them if they could.
It's shrinking in a lot of places. The only thing keeping the audience in some places is heritage talent. Once that goes away, as it did at WAAF, the audience has nothing to hold it to the station. Because the music certainly isn't very strong.
MassMusicMan
Banned
Right. They could have kept Sports Hub and WZLX, and jettisoned WEEI and WAAF, no?
MassMusicMan
Banned
It was more of a commentary on their PR than on their programming. I don't hate that Post Malone is getting alternative spins.
MassMusicMan
Banned
Cheap Channel learned the hard way that you can't own too many stations. Entercom apparently also wants to learn the hard way.
Except that it would have meant trading away Entercom stations (and staff and other property). If they had to spin things off, they usually chose the CBS stations.
One variation on that was if the sale gave them two stations in the same format, the one they blew up was the CBS station. Even if it was higher rated, was making more money, and had more heritage, as was the case with KMPS in Seattle.
Magic is noticeably down. Was the mid-day change a good idea?
In what metric?
6+ A.K.A. the Beauty Queen numbers mean nothing
With "listening at work" down a bit, I'm sure that the numbers took a hit.
Although Ms. Quill did a phenomenal job for 38 years in that daypart,listeners are fickle and really don't have any loyalty to the talent.
Nobody was organizing boycotts that I knew of.
WROR's numbers didn't go down when their long time morning team split, or when the remaining cast either retired or got beached.
They brought in a new main cast member, kept 2 of the support cast, and still got decent numbers with a lot less payroll, and I mean a LOT less.
WMJX will probably see a bump with the death of WODS , and I would bet my headphone adapter that the Entercom folks accounted for that when they did the 103.3 flip.
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