I have been holding back on this but I can no longer. Why is this the template of so much advertising today? I mean it is sounding the same to me these days meaning it goes in one ear and out the other. How about some creative advertising for a change? Yes things are bad for advertisers but good gawd perhaps get a little more creative. Just imho.
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Unprecedented times/we are all in this together
- Thread starter seatownmedia
- Start date
You should look through my spam file. Hundreds of emails trying to sell me thermometers and air cleaners. I've never received so much spam. Why do they do it? Because. How many times have we seen that TV ad selling masks. They look so attractive. I think I'll buy myself a dozen. Only $19.95. Yes we're all in this together.
One of the advertisers who has been running "We're all in this together" copy is Dell, trying to reach companies' IT departments that might need different computing solutions for working from home.
What do you suppose a creative advertising campaign for Dell might look like?
What do you suppose a creative advertising campaign for Dell might look like?
How about just dropping the reference to the situation everyone knows we're in and get directly to what Dell is trying to sell? Oh, and if they're using somber piano chords as a musical bed, deep-six that crap too and go with something a bit less funereal.
I dropped all my copy that made such references over a month ago because I realized the wording was so overused it had lost all impact. I told my clients we needed to be upbeat and factual in saying how consumers can connect with you to buy product. I am convinced the lines like unprecedented time and we're all in this together are reminding consumers of the struggle they are in. That also goes for the funeral home music backdrops on spots. I felt the more pre-Covid a spot sounded the better it was received. At least say 'working with you to get back to normal' versus a more doom and gloom message.
That sounds right to me. However it takes a while for that kind of thing to "trickle down," especially when we're talking about national advertising. It takes a while for the copy to be approved, handed off to production, and final approvals from the client. I imagine the tempo will crank up by the end of the month.
I'm sick and tired of "we're all in this together".
I was so much happier when the programs and the advertising were still ignoring what was going on in the world and TV could be an escape from it.
As a Wikipedia editor I get free access to this one resource that lets me see a newspaper (as it actually appears) which I had not seen except for its web site and text on ProQuest since March 14. My subscription had to be renewed so I just got to see March 15 a little over a week ago, Wow, the world has changed. I am pleased that so far the dire predictions haven't come true.
And this one library I go to gave us access to text from other newspapers (how close that comes to being complete depends on the newspaper) but late in April they started letting us see the newspaper as it actually appears for some of them. Once again, the world had changed so much.
I was so much happier when the programs and the advertising were still ignoring what was going on in the world and TV could be an escape from it.
As a Wikipedia editor I get free access to this one resource that lets me see a newspaper (as it actually appears) which I had not seen except for its web site and text on ProQuest since March 14. My subscription had to be renewed so I just got to see March 15 a little over a week ago, Wow, the world has changed. I am pleased that so far the dire predictions haven't come true.
And this one library I go to gave us access to text from other newspapers (how close that comes to being complete depends on the newspaper) but late in April they started letting us see the newspaper as it actually appears for some of them. Once again, the world had changed so much.
They are not targeting you specifically they are targeting millions of emails on a list all you need to do is unsubscribe to those emails and legally they cannot email you anymore. The reason they do this is because it is cheap to do and the profits outweigh the costs of sending the emails to answer your questions.
From the newspaper end, it is a perfect storm. Most content is reliant on local events and happenings that have been curtailed to nil during the shutdown. On the other end, advertisers dropped like flies. Some papers found revenue too low to support printing costs and mailing. In addition counter sales dropped to zero in many instances. These papers have curtailed publishing a real paper until ad revenue increases and some have dropped from, say daily to twice a week in order to have enough content to compose a newspaper.
I am sure the same can be said in TV local news rooms around the country.
In general all media options are hurting from a loss of revenue. If that's just a 50% loss, you might be weathering the storm much better than most.
At least one person in congress has brought up the fact media that is so crucial in dispensing information, might need help in the form of checks from the government to keep them operating. Perhaps it is more crucial in smaller towns where media options are fewer and most are surviving without much monetary padding in good times.
Media might still be saying 'we're all in this together' but I sort of think media wants to be saying 'how about a little help for us'.
I am sure the same can be said in TV local news rooms around the country.
In general all media options are hurting from a loss of revenue. If that's just a 50% loss, you might be weathering the storm much better than most.
At least one person in congress has brought up the fact media that is so crucial in dispensing information, might need help in the form of checks from the government to keep them operating. Perhaps it is more crucial in smaller towns where media options are fewer and most are surviving without much monetary padding in good times.
Media might still be saying 'we're all in this together' but I sort of think media wants to be saying 'how about a little help for us'.
The guy who would have to sign such a bill disagrees. And he also doesn't want anyone to know which companies are actually receiving those checks.
At least Lincoln has dropped their creepy ad where a car is delivered to a female customer's house, and the female takes the keys, retreats into a room in her house and closes the door.
Steve Smith's (Red Green) son Dave has jokingly said on his monthly run of episodes on Twitch that they should charge for the use of "We're all in this together" because his dad has used it on his show for years before anyone else. 
Also, I've seen on You Tube where some videos will use another phrase like "recent events" instead of mentioning coronavirus because of the chance of being demonetized if they use the actual word.
Also, I've seen on You Tube where some videos will use another phrase like "recent events" instead of mentioning coronavirus because of the chance of being demonetized if they use the actual word.
This is why I shut my TV off over a month ago and have kept it off except to watch DVDs. The constant virtue signaling, 'in these uncertain times', 'we're in this together', montages of TikTok nurses dancing and masked grocery store workers, is enough to throw multiple rocks through my TV. They make all political bashing ads and GEICO commercials look like 'where's the beef?' and Morris the Cat in comparison.
I hope we never see these again. A natural virus fade out in the summer + a vaccine in the fall would double that chance of never seeing them again.
I hope we never see these again. A natural virus fade out in the summer + a vaccine in the fall would double that chance of never seeing them again.
Apparently in turning off your TV and symbolically hiding your head in the sand, you missed a key information point: Unlike what The President told you four months ago; the virus isn't going away in the heat of Summer. Nor will there be a vaccine by Fall. States are seeing a spike in cases as testing in those individual locations increases. Oh and even though in a few years Covid-19 may be a distant memory, there will be others down the line.
Sometimes important public health information supersedes your annoyance with catch phrases.
No vaccine by fall? States in the article that if all goes well with Oxford there will be 300,000,000 doses distributed to the U.S. by AstraZeneca, the first to be distributed in October. June 5th article.
https://www.marketwatch.com/story/a...Id=3&cx_testVariant=cx_2&cx_artPos=6#cxrecs_s
And this article from May 22nd shows that the U.S. gave AstraZeneca over a billion to get that vaccine out.
https://www.marketwatch.com/story/u...ry-from-october-2020-05-21?mod=article_inline
That's not to say there will be some people that refuse to take it...
https://www.marketwatch.com/story/a...Id=3&cx_testVariant=cx_2&cx_artPos=6#cxrecs_s
And this article from May 22nd shows that the U.S. gave AstraZeneca over a billion to get that vaccine out.
https://www.marketwatch.com/story/u...ry-from-october-2020-05-21?mod=article_inline
That's not to say there will be some people that refuse to take it...
Of course there will be those unable to take it, and unfortunately those too selfish to take it. But October is a wildly optimistic timeline, and relies on the huge gamble that trials prove safe and effective. That’s no sure bet.
Here is an analysis on the prospects for a vaccine:
https://www.washingtonpost.com/nation/2020/06/16/coronavirus-update-us/
The elderly & sick would be priorities for a vaccine:
https://news.yahoo.com/elderly-sick-essential-workers-virus-vaccine-first-us-160726645.html
https://www.washingtonpost.com/nation/2020/06/16/coronavirus-update-us/
The elderly & sick would be priorities for a vaccine:
https://news.yahoo.com/elderly-sick-essential-workers-virus-vaccine-first-us-160726645.html
Yep, doctors and scientists (not politicians or drug companies looking to boost their share values) are saying a working and clinically approved vaccine for Covid-19 won't be available to the general public until Spring 2021.
Funny thing about us humans.. We honestly believe that if one throws enough money at a problem, we can make it go away faster. When it comes to Mother Nature, we've been proven wrong many times.
I heard a statistic the other day, that in order to produce enough vaccines just for a clinical trial, over 900 million chicken eggs will be required to produce a trial vaccine in the United States alone. That number of eggs also wouldn't be available in time for Fall, let alone to produce enough vaccine for the entire world population.
That's a British company. Even if approved in the UK, it would have to go through another series of tests to be approved for use in the US. It's more likely that a US drug maker, such as J&J or Moderna, will get US approval first.
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