do you think WASH-FM and HOT 99.5 benefited from the fact that there is no longer an Hot Adult Contempary station in the Washington dc radio market. Right when mix 107.3 ratings were improving it was sold
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ratings question
- Thread starter CassChopper96
- Start date
why did mix 107.3 go away in the first place
It was sold to the K-Love EMF folks because Cumulus needed the money and they did not have a viable cluster in DC to make keeping it a better alternative.
I didn't know that. It seems like cummulus owns a lot of stations in smaller market.
Cumulus is focusing on the markets outside the top 25 or so unless they have a very viable cluster... meaning 3 to 4 FMs at least.
They do a lot better in the smaller markets than with single stations or small clusters in larger ones.
i think selling mix 107.3 to entercom or Hubbard would have been a better option. WASH-FM and WHIT are doing okay so the audience is still out there. WIAD went from Hot AC to classic hits in 2018
Obviously, neither was in the market. Entercom is in deep trouble, and already has 5 FMs there. Hubbard is WTOP and some ancillary services but does not have a cluster and has no other music station.
They sold to the best available buyer.
Entercom is in deep trouble?
Huge debt, lessened revenue and apparently decisions to eliminate most local programming in favor of "national" formats and talents.
Actually I haven't seen any addition of national talents in any markets. They drop local talent and either replace it with local VT from another co-located station or just run un-hosted.
There is considerable discussion of this coming in today's gossip letter from Jerry Del Colliano.
Jerry has a tendency to make stuff up. Especially when it comes to replacing local talent.
The problem with national talent is it takes commercial positions away from local markets. Entercom doesn't like that.
I agree... for decades the reports have been a bit sensationalist... but most of the stuff comes true in some manner.
But the suspicion is that Entercom will use their own talent in self syndication just the way that Seacrest and the rest at iHeart are doing it.
When iHeart stations use Seacrest, it passes through Premiere and they insert their national spots. Entercom doesn't like that.
If Entercom does what Jerry is saying, there will be no local talent to self-syndicate.
And then today we get this announcement from Entercom:
https://news.****************/cgi-bin/rol.exe/headline_id=n38972
That's because every day he fear mongers about one of the big companies firing everyone, he rotates through them in the most blatant ploy to sell subscriptions to nervous radio workers. Any of us on this forum could make the same kinds of predictions by taking wild stabs in the dark and "most would come true in some manner," because that's what the radio business is these days. Jerry just makes money at it because he's a scumbag who preys on people's fears, that's all.
There's a lot of that going on lately. Both in radio and politics.
That is true with Entercom, which seems to be behind the curve on networking and technology in general. But a number of other companies are self-syndicating shows, ranging from iHeart to HBC.
It would not surprise me to know that both Entercom and Beasley might be looking for non-family CEOs in the very near future.
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Iheart pretty much owns all of the mainstream music stations In the Washington D.C outside of Urban
I presume you mean, by "mainstream" that the formats are non-ethnic. In DC, which is 26% Black, you can't discount that. There are Black targeted stations that cover several different formats, so saying "urban" is dismissive.
Let's go by billing. 12+ numbers are irrelevant.
#1 music station is Entercom's WPGC.
#2 and #3 are Urban One's WKYS and Howred's WHUR.
#4 is iHeart's WASH.
#5, 6 and 7 are iHeart.
But the top 10 includes one news station that is #1, which bills as much as the next 7 music stations combined, and two sports stations at # 5 and # 7 in billings.
Hubbard has 30% of the market revenue. IHeart has 20%, Entercom has 19% and Urban One has 16%.
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