Countless posts regarding the WEBR call letters. The fact is, WJJL has quite a legacy in its own right here in Western New York. The call letters have been debased over the last 20 years, but it's a more than attractive call sign that can be rehabilitated. So the question, will the call letters migrate? And where next?
No truth to the oblique rumor that a station near Ossining, NY wants them for a planned format called "The Jail, Captivating Hits of All Time While Doing Time."
It's more likely that a female-based FM somewhere east of the Mississippi grabs WJJL for a format dubbed "Jill FM. Playing what we think we want, but we're not sure. We'll let you know. We might change our mind. And if we do, it's your problem, not ours."
Long slogan... but it's all about differentiation.
No truth to the oblique rumor that a station near Ossining, NY wants them for a planned format called "The Jail, Captivating Hits of All Time While Doing Time."
It's more likely that a female-based FM somewhere east of the Mississippi grabs WJJL for a format dubbed "Jill FM. Playing what we think we want, but we're not sure. We'll let you know. We might change our mind. And if we do, it's your problem, not ours."
Long slogan... but it's all about differentiation.