I know WSTE 93.7 and WJBR 99.5 are Wilmington DE stations, and WPST 94.5 is a Trenton station. According to the radio-locator map and FCC map. All of 3 stations have a city grade coverage in Philadelphia. Even these stations aren't transmitting from Roxborough Antenna farm. Do these station acknowledge the listeners in the Philadelphia area and not just their local focus area of Wilmington DE/Trenton NJ? Do they have advertisers within the Philadelphia metro?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Wstw 93.7 wpst 94.5 & wjbr 99.5
- Thread starter e-dawg
- Start date
First, Philadelphia is a PPM market, and Wilmington is not. So the non-encoded stations don't show.
And the two Wilmington stations have a partial coverage of several Philadelphia MSA counties, but comes nowhere near good coverage of the whole market. Both bill very nicely without trying to serve a market they can't compete in.
Same for the Trenton station. High biller, big fish in a small pond.
Note: FCC maps are for the protected contour which other stations have to protect; it is not a coverage map. Most of the listening is well inside it. The radio locator maps should be considered the same way... most off the air listening is well inside the innermost contour.
isnt WSTW the most listened to station in the state of Delaware
Most of Delaware is not rated, so we can't really make a claim of that nature.
And interestingly, the Wilmington Nielsen market is 3 counties, one in DE, one in MD and one in NJ.
I think WTDY's ratings will recover but i think it's wise for them to movie in an Adult top-40 direction like WWMX in baltimore
They can't move too far "Adult" without starting to eat at some of co-owned WBEB's numbers.
Exactly right! If WTDY were to move more adult, they'd be eating away at WBEB. They're in a seriously tough spot, as they have never really been able to make a name for themselves compared to like the obvious similar stations like Q102 and B101. I think it is possible for them to improve in numbers but something may have to change.
Exactly. They do serve a decent purpose in the Entercom Cluster as a CHR, even if they are low rated. But if the cash flow slows too much, what format hole is there in Philly?
Everybody says KYW will eventually end up on 96.5. I don't see that happening for a long time, as 1060 still makes money on 1060, and Entercom isn't going to give up that cash flow. (Plus their recent surge in ratings during the pandemic shows that people will still seek them out on the AM dial). Go all 90s and try to beat iHeart to the format in Philly? Could work, but eventually that would butt heads with co-owned WOGL as they have started dropping some high-testing 90s tracks into the library. Country? Don't think the audience is big enough to split with WXTU.
Entercom doesn't have a whole lot of moves with WTDY at the moment.
WTDY is the lowest rated entercom station and 2nd to last lowest rated pohiladelphia singals, only wphi is behind it.
I wonder what WTDY bills.
Those ratings are why peopel suggest WTDY could be KYW 96.5
And why not put it on FM? it could help reception in brick and steel buildings and get a younger audience
We haven't seen a lot of encouragement that news on FM gets a younger audience. The folks at WHYY don't get a younger or larger audience on FM.
Who is to say they are not already moving in the direction they have planned. Bennett is working at B101 already. They could to more in the way of BEN. Go with out live personalities. Even have Bennett (and some others) record some things and run it cheap. Then low ratings are not horrible since the cost of running it drops significantly.
KYW is still one of the three highest billing stations in Philadelphia. And that's on an AM stick. If you move KYW from 1060 to 96.5, what are you going to put on 1060 that would replace the money KYW made (as well as bill better than WTDY currently is on 96.5?) Nothing. You can't. That's why you ride out KYW on 1060 until it's not financially responsible to do so.
And DavidEduardo can probably confirm, but doesn't WTDY with it's low ratings bill better than say, WRFF with it's better ratings?
NPR has traditionally ALWAYS trended towards an older audience. It's not an AM vs. FM issue for WHYY. It's the programming.
And it is only about 10% behind the #1 biller, WBEB (which we know is now a disaster) and pocket change behind WMMR.
WTDY is about 25% higher than WRFF, but neither bills more than 26% of what WBEB bills.
Yes it's the programming, and we're talking about KYW and the all news format, which also trends older, regardless if its on AM or FM. That's the point.
Interesting enough the wilmington ratings came out today
WSTW 5.6 share what the hell is going on?
WJBR 5.1 share
WSTW 5.6 share what the hell is going on?
WJBR 5.1 share
Again, you can't compare shares when the PUR is still about 30% below the pre-pandemic period.
CHR has fallen everywhere.
- Status