Not true at all.Hispanics make up a significant % of Boston metro.
My point was to say, that the existing AM stations serve the listeners of that format. I can think of at least 2 formats that would include relays of other stations whose signals don't satisfactorily cover the market.
If you respond respectfully, and not try to win this argument by reductum ad absurdum, then I'll read your response
The "Cape Cod" market is separate from the Boston radio market.
Doing Spanish language radio on a local channel AM and a translator "out there" does not serve the Boston metro at all. It would serve a small portion of a very long and thin peninsula that is likely to have less than 2% total Spanish speakers.
The Boston MSA (Nielsen MSA, not Census Bureau MSA) is 11.9% Hispanic. Because much of that Hispanic population is now second or even third generation (product of the Puerto Rican diaspora in the 50's and 60's) the current Hispanic population that is Spanish dominant is less than 40% of the total.
So we have less than 5% of the market that might be Spanish dominant.
And Spanish language radio stations don't target "Hispanics". They target "Spanish speaking Hispanics" which is a much, much smaller number in markets like Boston.
And, just as in Latin America (and much of the world, too) radio listeners like hit music in English. So a good portion of Hispanics that are Spanish speakers listen to rhythmic, AC and CHR stations in English because they like the music.
That leaves, probably, about 3% of the market that would listen to Spanish language radio. There is no mass-appeal format for all Hispanics. There is Spanish language hit radio, oldies, tropical (Mexican, Colombian, Puerto Rican and Dominican versions that are all different), "country" music and more. There is no "one size fits all".
And because the Hispanic population is so much younger than the non-Hispanic white population, there is near total rejection of AM. FM translators don't cover enough to be significant players.
Since no full signal would ever try Spanish, we are left with very marginal ones that won't get buys from agency accounts and major advertisers. Those use TV anyway.
A few very low cost operators can run those AMs with translators but there is no hidden and greater potential there.
Oh, it is "reductio" and not "reductum". And there is no logically fallacious argument here. Just the facts.
