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Kool-FM Greenville, 101.5 and 107.7

AMRocks

AMRocks

Has anyone checked out WZWK-LP in Greenville lately? They are a low power FM that's kind of bounced around formaticaly since they went on the air, but I think they found their sweet spot.

First of all, they have added a translator at 107.7 that covers north of downtown Greenville. The 101.5 doesn't cover much. I'm not sure how to get away with having a translator for a low-powered station. It's possible that they are also on an HD 2 of another FM in the area but I haven't been able to find it.

Here's the 107.7 FCC listing. It's not on Radio Locator.
https://transition.fcc.gov/fcc-bin/fmq?facid=156292

They are oldies now and really do a great job in terms of the music. Much different then Earth FM, they run a lot of songs you have not heard in quite some time. I really enjoy listening to it. The signals are marginal at best but I don't believe they stream.

They are running some syndicated shows but obviously programming their own music. Not sure how they are paying for that since, as a low-powered station, I have not heard any commercials at all. Most of these syndicated shows have some sort of barter system.

They're also not exactly local which is the whole point of being a low-powered station.

They must have a relationship with one of the local Spanish broadcasters because they mention it on their "about" page.
https://www.koolfm.net/index.php/about/

If you can tune in, I would highly recommend it! Again, for me, it's all about the music and they really do play an interesting and different mix of oldies.
 
Low Power FMs hae been allowed to own translators for many years now. If I recall, the limit was 2 but I think the FCC eased up on that. Some terrain challenged stations have successfully received booster stations.

Low Power FMs have never had any restriction on programming, such as local. In fact most LPFMs are religious in nature and merely a satellite feed with the only local part being the ID on top of the hour.

True the biggest advocates of LPFM (ironically that do not operate stations themselves) believe LPFM stations must be local content and/or community access. These groups bend the ear of the FCC and get their attention likely because LPFM stations have no true advocacy group to function as their voice. The fact is they are so diversified it would be nearly impossible to get them on the same page.

There is a geographic requirement for the organization to be local by FCC guidelines with an extra point (out of 5) for 75% of board members residing within 15 miles of the proposed station. There is a point system utilized when competing applicants apply for the same frequency. Five points is the maximum with a point given for certain criteria being met.

I'm glad you discovered this LPFM and their translator. Perhaps they can make a go of this. They'll need some income via underwriting, grants or listener donations. Chances are they have a tower lease or two to deal with, rent, utilities and then the cost of operating a LPFM and translator. Given all those costs it is highly likely the cost goes up requiring a paid staff member or two to work on keeping the money flowing and the stations operating.
 
I would love to see this station expand...
I think a great addition would be 107.7 WGWY in the Simpsonville area, since it matches the branding, and also 107.7 has plenty of interference depending on which side of Greenville you go to...

Since there are 2 stations pretty much in Greenville on 107.7 maybe they can simulcast together, or if one goes away they can make it a larger signal on that frequency for this area.

Even the 101.5 signal doesn't really cover much of Greenville with a strong enough signal, they could use some help, since they have a great potential.
 
The FCC set requirements. LPFM stations cannot own other stations, the translators are it. No full power station an have a Low Power FM nor can a LPFM have a full power. There are no power increases for LPFMs. 100 watts at 30 meters HAAT is it (or adjusted to equate to that). Now, a few LPFMs have upgraded to a full power or bought full power stations, giving up the LPFM if the full power is granted, but that is a very rare situation. As for simulcasting, the FCC is specific on nor allowing this however is you get a lawyer, show some 'distance' and separate programming to be a separate entity, then you might get around that. Just be happy Dave is running oldies and if you can support the station with a few dollars, then do so. You can bet they need it. Remember, LPFM stations are run by non-profits and don't get government funding.
 
AMRocks said:
Has anyone checked out WZWK-LP in Greenville lately? They are a low power FM that's kind of bounced around formaticaly since they went on the air, but I think they found their sweet spot.

First of all, they have added a translator at 107.7 that covers north of downtown Greenville. The 101.5 doesn't cover much. I'm not sure how to get away with having a translator for a low-powered station. It's possible that they are also on an HD 2 of another FM in the area but I haven't been able to find it.

Here's the 107.7 FCC listing. It's not on Radio Locator.
https://transition.fcc.gov/fcc-bin/fmq?facid=156292

They are oldies now and really do a great job in terms of the music. Much different then Earth FM, they run a lot of songs you have not heard in quite some time. I really enjoy listening to it. The signals are marginal at best but I don't believe they stream.

They are running some syndicated shows but obviously programming their own music. Not sure how they are paying for that since, as a low-powered station, I have not heard any commercials at all. Most of these syndicated shows have some sort of barter system.

They're also not exactly local which is the whole point of being a low-powered station.

They must have a relationship with one of the local Spanish broadcasters because they mention it on their "about" page.
https://www.koolfm.net/index.php/about/

If you can tune in, I would highly recommend it! Again, for me, it's all about the music and they really do play an interesting and different mix of oldies.
Click to expand...

And you clearly dont know what youre talking about.

I worked for a non comm that ran syndicated shows. We paid cash for some, others had non commercial versions with psa's and sponsorship messages substituted by the syndicator instead of commercials.

The point of LPFMS is to serve underserved audiences and thats up for debate who and what is undeserved.

If they sounded horrible and amatuer then youd be complaining about that
 
SomeRadioGuy said:
And you clearly dont know what youre talking about.

I worked for a non comm that ran syndicated shows. We paid cash for some, others had non commercial versions with psa's and sponsorship messages substituted by the syndicator instead of commercials.

The point of LPFMS is to serve underserved audiences and thats up for debate who and what is undeserved.

If they sounded horrible and amatuer then youd be complaining about that
Click to expand...

Speaking of someone not knowing what they're talking about......

A low power station is NOT the same as a "non comm." Different set of rules.

And what was I "complaining about?" I was saying how good the station sounds. You might want to READ and UNDERSTAND before you comment.
 
AMRocks said:
Speaking of someone not knowing what they're talking about......

A low power station is NOT the same as a "non comm." Different set of rules.

And what was I "complaining about?" I was saying how good the station sounds. You might want to READ and UNDERSTAND before you comment.
Click to expand...

You MISREAD what i said..... you kinda razzed on them for not being very local and not the point of an LPFM service... my point was, if they sounded like public access radio, then youd complain they sounded bad.

you also dont understand much, because many of the same rules that apply to lpfm's apply to non comms because lpfms are non commercial too... its a very broad term.

Our non comm ful;l power NPR station ran some syndicated music count down shows, we paid cash for most of them..... and we assisted with an lpfm that paid cash for one show
 
Hi everyone, it's Dave. Thank you so much for your compliments. We do fund the entire thing ourselves and are, in fact, looking for a new tower with a better signal for 101.5 We're also hoping to improve our signal with other deals for AMs & translators, if possible. Your words of encouragement only serve to fuel our efforts even more. Thank you!

Let me know if you'd like to hear something some time. Be glad to play it for you! Email: [email protected]
 
AMRocks said:
Is there anyone who would allow you to go on one of their FM HD channels? That would be AWESOME!
Click to expand...

im sure someone would let him, at a cost aka rent
 
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