The totally infectious and irrelevant June numbers are here: https://ratings.****************/content/arb033
Somehow I can't motivate myself to make any comments yet...
Somehow I can't motivate myself to make any comments yet...
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June ratings are here
- Thread starter Mediafrog+
- Start date
I heard one radio owner say, "the 12+ numbers are like the Christmas Parade. Interesting, entertaining, but meaningless".
How is the Classic Rock format still thriving? If you were 18 in 1973 and jammed out to Pink Floyd’s “Time,” you are now 65 years old and are no longer in the 25-54 demographic.
Because there are a lot of older listeners that have no other musical choice on Houston radio. When you have an FM band stuffed with Rhythmic, Rap, Reggaeton and Hip-hop (what I refer to as R3H2) aimed at various subsets of 18-44 females (not to mention the Regional Mexican/Grupera formats) The Eagle is where older demographics wind up. Same reason that Classic Hits KKHH The Spot has pulled good numbers.
I personally find The Eagle virtually unlistenable, as 95% of the playlist consists of songs that have been burnt to a crisp. And I'm in the older demographic you refer to.
I don't think I've heard "Time" on a classic rock station in at least 20 years, which should tell you how the format has evolved.
The center lane of the format these days is the 1980s.
C
cotton belt
Guest
Pink Floyd's "Time" is still in rotation on Classic Rock 96.1 here in Tyler, and I'd suspect the same is true at sister rocker Q-107 in Lufkin. Both are well behind Houston's Eagle in the classic rock timeline. When was the last time you played David Essex's version of "Rock On" at The Eagle? KKTX plays it regularly.
Of course, evolution of any kind tends to be frowned upon in these parts.
The amazing thing to know is that classic rock appeals to young people 18-34. That's what we see in a lot of markets around the country.
That differs greatly from what we see with classic hits. So old rock translates well to young people, old pop does not.
Do you have any data that backs that up? I’ve spoken with a lot of folks in the 18-34 demographic (my Statistics professor would tell me that’s a terrible way to survey anything), and while they may like a handful of Pink Floyd or Led Zeppelin songs, they do not prefer the classic rock format over the rock alternative one. Yet, in many markets, a classic rock station exists, and an alternative one does not.
Sure...in Houston The Eagle usually does well 18-49, although it's been on a rough stretch lately. But it had been Top 5 in that demo. In Philadelphia their classic rock WMGK has occasionally been #1 in 18-34. Classic hits stations aim more towards 25-54. What's hurting current rock is it's in a very weak period for new music. Certainly the shutdown in touring has hurt current formats.
Specifically, WMGK is 5th in 18-34 and second in 18-49.
That's the average of January to March, as looking at April to June is irrelevant.
KTBZ with a 5.4, that’s promising.
Tessa filled in nicely for Dinah.
Theresa can sell ice to an eskimo.
Might want to reconsider your use of ethnic names: https://www.cfl.ca/2020/07/21/edmonton-football-team-discontinues-use-name-eskimos/
The CFL's version of the NFL's Washington situation.
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