Does WPST even perform well? I mean WIOQ is the CHR in philly and WHTZ is the CHR in NYC both owned by iheart
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Wstw 93.7 wpst 94.5 & wjbr 99.5
- Thread starter e-dawg
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WPST does not do well... it does marvelously. Outside of the NYC and Philadelphia metro area stations it is pretty much tied as the #1 biller in New Jersey with revenue over $8 million.
Out of 16,000 stations and translators in the US, it is within the top 200 in revenue based on 2019.
How does WSTW do in wilmington
Another question is WIXX in Green Bay another example of a big fish in a small pond
Bills more than the next 2 stations combined. For the last five years, they have taken about a third of the total market revenue. Forever media takes 2/3 of all the radio dollars in the market.
Remember, 75% of radio listening in Wilmington is to out-of-market stations, mostly Philly ones.
WIXX bills more than the next 6 stations combined. Alone, it takes 45% of all the radio dollars in the market.
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