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Lite Rock 97.3 Flips to Pumpkin Spice Radio

Y2kTheNewOldies

Y2kTheNewOldies

https://news.****************/articles/n39358/Lite-Rock-973-Flips-to-Pumpkin-Spice-Radio

Because you can just never have too much pumpkin spice in your world, Ithaca's WYXL-FM Lite Rock 97.3FM is flipping format this fall to become "Pumpkin Spice Radio!"

"People talk about the beauty of the autumn in Ithaca. Everyone loves the taste of those delicious pumpkin spice flavored donuts and drinks so we decided to change the ‘sound' of fall by bringing ‘Pumpkin Spice Radio' to Lite Rock," said Dave Ashton, Program Director and Brand Manager. "The sound is sweet, with a dash of spicy."
Click to expand...


Interesting branding though.
 
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