Rochester ratings for July & August

[ckg279]

Same format as Buffalo: 12+ only. Top 5 in detail(the last 2 months of trends), and notes on the rest.

1. WBEE/92.5: From an 8.6 in July to a 9.1 last month.
2. WCMF/96.5: 5.4 to 6.8
3. WHAM/1180: 6.9 to 6.7
4. WDKX/103.9: 6.2 to 6.4(However, 'DKX was at 8.6 in April of this year.)
5. WPXY/97.9: 4.9 to 5.0

And other notes...

*WXXI's stations aren't doing too badly: 91.5(classical)is at 4.0, while 1370(news/talk)is at 2.8 . WRUR/88.5, which runs an AAA format when it isn't simulcasting WXXI-AM's programming, pulled a 1.6 .
*The OTHER Top 40 station, WKGS(106.7 Kiss FM), is barely listened to at 1.8 .
*NO ONE bothers to listen to either sports talker; WHTK(Fox Sports Radio 1280)pulls a .7 , while WROC-AM(ESPN Rochester)pulls a .6 .
*It's anyone's guess how WZNE(94.1 the Zone; alternative), WRMM(Warm 101.3) or WFKL(Fickle 93.3)are doing ratings-wise. My guess is that Stephens Media doesn't subscribe to Arbitron for at least the trends.
*And WYRK/106.5 enters the Rochester books with a .3

 

[davideduardo]

*It's anyone's guess how WZNE(94.1 the Zone; alternative), WRMM(Warm 101.3) or WFKL(Fickle 93.3)are doing ratings-wise. My guess is that Stephens Media doesn't subscribe to Arbitron for at least the trends.

There are no "trends" any more. There are 12 12-week books a year, each one adding the newest 4 weeks and dropping the oldest 4 weeks. Each is a full, entirely weighted "3 month" survey, but they use the name of the last month for each one.

The August book is actually June, July and August. The July book is May, June and July. And so on.

 

[ckg279]

There are no "trends" any more. There are 12 12-week books a year, each one adding the newest 4 weeks and dropping the oldest 4 weeks. Each is a full, entirely weighted "3 month" survey, but they use the name of the last month for each one.

The August book is actually June, July and August. The July book is May, June and July. And so on.

Thanks for the clarification. I'll try to keep that in mind for the future.