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Isn't it about time.....WSB-AM?
- Thread starter AMRocks
- Start date
You would have to ask them. I'm somewhat surprised the station was ever revived, at least at 50,000 daytime watts. They have a companion News/Talk station. Still,l once the boomer generation passes, I wouldn't think the future would look that bright
id bet most of their talent is part time or contracted and theres lots of voicetracking going on.. i know someone who works on air for them, not sure what daypart and its vpoicetracked. you could have airstaff 6am to midnight, with only one live daypart (mornings) and those 4 staff members paid part time woudl total bout one well paid full timer
The station also has a 250 watt FM translator on top of Lookout Mountain. I bet that's how most of their audience hears the station. The co-owned news station has two FM translators.
Yep. Like 102.1 in Charleston (The City). An FM translator (250 watts) with the 848 watt AM on 1450. Honestly, what would they put on 750 that would be better than what they have now?
People speculate ESPN like what they did with 690 in Jacksonville, but Atlanta and Jacksonville are much different markets. Atlanta sports fans are not gonna tune in to all national programs (except for drive time probably). They already have 680 and 92.9 for that.
Oldies, as said before, is a no go. When was the last oldies station in the market? 106.7 as True Oldies? They flipped 8 years ago.
People speculate ESPN like what they did with 690 in Jacksonville, but Atlanta and Jacksonville are much different markets. Atlanta sports fans are not gonna tune in to all national programs (except for drive time probably). They already have 680 and 92.9 for that.
Oldies, as said before, is a no go. When was the last oldies station in the market? 106.7 as True Oldies? They flipped 8 years ago.
IIRC The True Oldies did better than the marginal Newstalk that All News degenerated into.
IMHO Citadel / Cumulus never could program 106.7. It was a really good country signal on the correct side of the market for just about any "non urban" format. The "corporate savings" and bankruptcy that Citadel and Lew and crew engineered doomed any chance the cloud company had of being competitive in a lot of the large markets. If you program pre 2000 music you shouldn't say "oldies". Most Ad Agencies do not buy any Demo over 55.
Not really. It was the purchase of Citadel that was the problem. That's why they've been selling the former ABC stations.
WFLI should get some nice coverage from that translator (directional too). I'll definitely check it out next time I'm there.
No doubt. That's how WDJO, Cincinnati has operated since its inception. It's owned in part by John Nolan of John Nolan Ford as probably a hobby or tax write-off. The talent makes a minimal amount for voicetracking---more a labor of love.
WFLI was huge back in the day. The 50k on 1070 is miserable though, I was there in March and the translator does a decent job. I carried it to just past Dalton on 75S
IMHO: Citadel's purchase of the old ABC radio O & O's put them Bankruptcy. You should not purchase a business that is not making enough to cover the note, unless there are assets to be sold to off set a lot of the debt, or you are such a "great" manager that you can come in a increase the profits enough to cover some of the debt. Lew was running Cumulus when they paid too much for Citadel. After the bankruptcy Citadel was generating all the cash it would ever make without a serious capital injection. There shouldn't have been any "fat" to cut in the Citadel stations because the Bankruptcy allowed them to void any contract that wan't to their favor. Unless Cumulus has a bunch of great large market programmers that could seriously increase billings at the old ABC radio stations, the most anyone should have paid for Citadel (or the old ABC radio stations) was a low multiple of the positive cash flow.
In my view, the Citadel bankruptcy didn't go deep enough into the problems and expenses that caused the bankruptcy. Several of those issues remained into the Cumulus purchase, and were only cleared up in the Cumulus bankruptcy. Other companies such as Emmis have demonstrated how difficult it is to run 2-station clusters in major markets, and that's what Cumulus bought with Citadel. They also bought some expensive infrastructure surrounding the former ABC Radio Network that has only recently been resolved.
The problem was that much of ABC's revenue came from the big AM stations like KGO, KABC, WABC, etc. None of them had an upside, and all had high expenses and declining numbers. Most were decimated by the PPM, and became far less productive almost instantly.
So what do WE do with these impending dinosaurs? WE have quit talking on this boarsd like it is 1990's, 2ooo's or even last year. Or we just accept radio ois K-mart or worse. The folks on here still "care" or they would not be here. Those that could care a less are lost audience and if we blow them off now it's done in a decade.
They are like oil wells: keep on pumpin' until they run dry, then cap 'em.
Now I owe you more than just a beer. Sad thing, my friend, who you most certainly are, is that this should never have happened. I cannot figure out a fix. I wish I could, but I cannot. I never give up, but I most certainly am glad I diversified. Despite my desire.
While we're on the subject of WSBB's problems, could someone please tell Erick Erickson the station already has a real meteorologist? He didn't stop giving incorrect weather information (claiming that the outer bands of a hurricane don't produce tornadoes *they can*) Wednesday afternoon until 4:15! There is plenty of political news to talk about without going into minute detail about the radar. Don't they have a Program Director to tell him to stop? Could we hire Johnny Beckman to throw a blanket over his monitor so he can't see the radar???
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