They say they're the number 1 station. How can that be? Sounds like their automation computer needs to be tightened up a bit. If those are CD cuts they'll have 2 seconds of silence at the end which needs to be edited out.
They're selling spots so they have some revenue coming in.
Heard Gino Vanelli and Basia on there. Remember them?
It's not the automation system (which is a computer) that determines the timing on sequencing the next event... that is done manually by hand by someone when each song is dubbed or copied onto the automation system. So if there is silence after every song, either they want it that way (the way Shulke did in the 70's with Beautiful Music stations) or someone has not done their job.
Having commercials does not mean they are making money. In this case, they may be bonus spots from a buy on another station with the same owner or they may be "dollar a holler" low rate ads.
Haha! You reminded me that Shulke was the only format with dead air built in. The announcers were told to count to 3 after the end of a music set before speaking.
... all day... all night ... all nice... (insert station name and dial position here). (Pause) go to commercials.
... all day... all night ... all nice... (insert station name and dial position here). (Pause) go to commercials.
There are lots of people who have convinced themselves that radio was once all live and local, and all of this syndication is a recent thing caused by greedy corporations who overpaid for their stations. They forget about all of these crazy companies like Bonneville and Narwood and Shulke and Century who did this kind of thing in the 60s.
And here's a Peach 95 aircheck with the dead air: https://www.youtube.com/watch?v=XXQF3XKvwKs
RPM, Shulke, Bonneville, KalaMusic, Peters, FM 100, Drake-Chenault, TM Century, Century 21, Churchill, Al Ham, Musicworks, and more had tape formats, some companies having five or 6 different formats.
It was a huge business...so big that the traditional radio networks wanted to get into it. ABC first tried in 1984 with SuperRadio, and when that flopped, they bought Satellite Music Network. Even Buck Owens created his Real Country network with ABC. All this long before consolidation in the 90s. Had consolidation not happened, you just would have seen indie syndicators get bigger. We'd be in the same place with different players.
It seems no one else here worked at a Schulke station, so I'll defend it. First, there were competitors, but in markets where there was a Schulke station that followed his rules exactly it usually was the leader. Second, the ideal spacing between the end of the song and the announcer's voice was 1.5 seconds. He was, in my opinion, a very smart programmer. The goal was to play beautiful, relaxing music and give the listener no reason to tune away. A good flow, non-distracting announcers and commercials that were as smooth as the announcers. Not all stations had the discipline to reject ads that were irritating. To their credit, the management of Peach in Atlanta said no to many advertisers who just didn't understand the goal. For those that did, a well executed spot worked for many businesses...especially high-end retailers such as jewelers and luxury car dealers. The Arbitron diaries were filled with entries that began on Thursday mornings and had Peach listed all day every day. Still to this day there are stations in Florida that are some version of "easy favorites" but play the most horrid mix of music imaginable. Those programmers apparently never had the chance to see the format done correctly.
Bonneville could and did beat Shulke in some markets.
... all day... all night ... all nice... (insert station name and dial position here). (Pause) go to commercials.
It was a huge business...so big that the traditional radio networks wanted to get into it. ABC first tried in 1984 with SuperRadio, and when that flopped, they bought Satellite Music Network. Even Buck Owens created his Real Country network with ABC. All this long before consolidation in the 90s. Had consolidation not happened, you just would have seen indie syndicators get bigger. We'd be in the same place with different players.
Seems to me one big market was New York. WRFM regularly beat WPAT. Part of that may have been the live hosts. Part of that might have been Marlin Taylor.
It was a huge business...so big that the traditional radio networks wanted to get into it. ABC first tried in 1984 with SuperRadio, and when that flopped, they bought Satellite Music Network. Even Buck Owens created his Real Country network with ABC. All this long before consolidation in the 90s. Had consolidation not happened, you just would have seen indie syndicators get bigger. We'd be in the same place with different players.
Superradio is an interesting story....it never actually launched.