KNIX tops Oct 6+ YIKES!

[DrAkbar]

This hasn't happened for a long, long, very long time!

1 KNIX

2 KEZ

3 KFYI

4 KYOT

5 KSLX

6 KOOL/KUPD

7 KZZP/KTAR

8 KOMR

9 KHOT

10 KALV

Bubbling under the Top 10....KMLE, KMVP, KDKB. For Oldies, KAZG bests KOAI with their stream adding a 0.l share.

NewsTalk dominates the market with a 12.7 share. But wassup with KFYI's big lead over KTAR, and KJZZ not doing better? This is all beyond our pay grade, so once again we rely upon purloined inside info from the Old Gringo.


https://ratings.****************/cgi-bin/rol.exe/arb057

 

[TheBigA]

YIKES! is right! Four of the Top 5 stations are owned by iHeart. That's pretty impressive.

People don't seem very impressed by all of the big programming moves made by Entercom last month.

 

[Deus Ex Machiato]

YIKES! is right! Four of the Top 5 stations are owned by iHeart. That's pretty impressive.

People don't seem very impressed by all of the big programming moves made by Entercom last month.

I'm sure that "live and local until 10am, and then not so much the rest of the day" will catch on any second now.

Yep...any second now.

Okay, I'm being a little facetious. iHeart's been doing that for a long time now, and they're clearly pretty good at it. In fact I'd argue that they long ago turned "fire almost everyone and track it from elsewhere" into a frighteningly efficient machine. Entercom's strategy seems to be "we're going to do what iHeart did" only they're not doing it as well.

I wonder what else David Field is going to copy from iHeart. Teeter on the edge of bankruptcy for years and sell the company off to venture capitalists?

 

[davideduardo]

der what else David Field is going to copy from iHeart. Teeter on the edge of bankruptcy for years and sell the company off to venture capitalists?

Pittman is a programmer. He actually did some successful real radio stations. Field is not a programmer; he is at home with a balance sheet. There is a big difference.

 

[davideduardo]

NewsTalk dominates the market with a 12.7 share. But wassup with KFYI's big lead over KTAR, and KJZZ not doing better? This is all beyond our pay grade, so once again we rely upon purloined inside info from the Old Gringo.

There are dozens of markets I can't figure out this month; Phoenix is just one of them. Strange bounces, strange dips.

My guess: trouble keeping the panel together during the pandemic. Some cells are heavily weighted, and in another market I have seen just two households lift a station by two full share points.

KTAR and KFYI bounce more than kids in a party bounce house.

In a set of books this year in 25-54, KFYI has been 2.6, 5.6, 5.4, 4.2, 5.3 and 3.6

And KTAR has been 3.3, 4.8, 5.6, 3.7, 4.2, 4.9, 5.6.

So this latest flipping and flopping sounds like the sample, not the stations. Those two are wagging more than the tail on a dog!

On top of that, the persons using radio in each month of the Coronavirus has been different, so we have to ask, "share of what" with every number. They might as well be measuring the depth of the water in the Salt River in July.

 

[CTListener]

There are dozens of markets I can't figure out this month; Phoenix is just one of them. Strange bounces, strange dips.

What's your guess on the disaster that befell one Kansas City AC in the latest book? From a share in the 7s to a share in the 3s in one month! Could there be some sort of apology/advisory coming from Nielsen to its clients in the advertising business suggesting that something was seriously screwed up and that the numbers should be taken with a huge grain of salt?

https://www.radiodiscussions.com/showthread.php?730134-99-7-the-point-ratings-freefall

 

[Gregg.]

How did KNIX go from the 4s in August to the 7s in October? Did the station begin giving away a million dollars to the 10th caller? In fact, as Phoenix gets more urbanized and Latino, the two country stations have been seeing their ratings drop over the last decade or so. Rarely was either KNIX or KMLE in the top 10.

So how did KNIX hit #1? And why didn't rival country station KMLE get a boost? It's basically steady from August to October, with less than half of KNIX's listeners. Huh?

And David's questions about the Talk Radio rivalry between KTAR-FM and KFYI are something to consider. KFYI runs mostly the Premiere talk line up, Rush, Hannity, Beck, Noory, etc., with local shows in AM and PM drive. KTAR-FM is mostly local. Sometimes KTAR-FM is ahead of KFYI. But in October, KFYI was #3 while KTAR-FM dropped to a tie for #8.

(BTW, Dr. Akbar, if KOOL and KUPD are tied for #6, that means KTAR-FM and KZZP are tied for #8. There is no #7.)

 

[TheBigA]

So how did KNIX hit #1? And why didn't rival country station KMLE get a boost?

Maybe it has nothing to do with the format. In fact I don't know any other Top 25 market where country is #1.

 

[DrAkbar]

(BTW, Dr. Akbar, if KOOL and KUPD are tied for #6, that means KTAR-FM and KZZP are tied for #8. There is no #7.)

I don't get it either. Nurse Jeff and I suggest Nielson take those numbers two decimal points to the right. And if that doesn't break the tie, keep going to the starboard!

 

[davideduardo]

How did KNIX go from the 4s in August to the 7s in October? Did the station begin giving away a million dollars to the 10th caller? In fact, as Phoenix gets more urbanized and Latino, the two country stations have been seeing their ratings drop over the last decade or so. Rarely was either KNIX or KMLE in the top 10.

So how did KNIX hit #1? And why didn't rival country station KMLE get a boost? It's basically steady from August to October, with less than half of KNIX's listeners. Huh?

I suspect that much of the KMLE drop has to do with the prior month's "networkization" of the Entercom country stations. Several other markets showed immediate and significant drops.

It's as if the KMLE listeners all went to KNIX.

 

[EricStein]

YIKES! is right! Four of the Top 5 stations are owned by iHeart. That's pretty impressive.

People don't seem very impressed by all of the big programming moves made by Entercom last month.

The only format iHeart seems to struggle with here is sports talk, and that was of their own doing. The Spanish station on 1230/93.7 is an afterthought too, but they don't put any effort there.

 

[TheBigA]

Jubal Comes To Hot 97.5

moved to its own thread

 

[DrAkbar]

The Spanish station on 1230/93.7 is an afterthought too, but they don't put any effort there.

Wonder if I ♥ Terminating Employees During the Holidays would consider putting their Black Information Network on 12~Thirty and its translator? Instead of being one of way too many Spanish language stations in the market, they could become unique. While the Valley's Black population isn't that large, BIN isn't about ratings anyway.

 

[EricStein]

Wonder if I ♥ Terminating Employees During the Holidays would consider putting their Black Information Network on 12~Thirty and its translator? Instead of being one of way too many Spanish language stations in the market, they could become unique. While the Valley's Black population isn't that large, BIN isn't about ratings anyway.

And iHeart punted two of the three local shows on 910 hosted by those who directly got a paycheck from them. Might as well go all-brokered and add more health supplement infomercials.