http://******************/sr_Ratings.aspx?market=3 Any thoughts Do you think La will remain the #2 radio market in the country
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October los angeles PPM's
- Thread starter CassChopper96
- Start date
Is there really a chance that it won't? It seems a stretch to think it will supplant New York at No. 1 or be caught by No. 3 Chicago.
Actually, it is far and away the #1 radio market in the US in billings, and will stay that way.
That's what I was thinking. Plenty of people are leaving LA and NY, for many of the same reasons (cost of living, taxes, social/political issues), so neither is likely to decline far more rapidly than the other. Several of the Sun Belt cities creeping up on the top three have a disadvantage they can't overcome: lack of a port. Even being on the Great Lakes is a meaningful advantage for Chicago in retaining business and jobs compared to landlocked Phoenix, Dallas-Fort Worth and Atlanta. Of course, if the science is right, in 50 years, the Sun Belt cities with ports on the Atlantic or Gulf of Mexico (Miami, Tampa-St. Petersburg, Houston) might not have them anymore, at least not in their current locations.
18-34 is not the pure target, but here is the result there:
KIIS January 6th October 6th
KPWR January 3rd October 8th (Not CHR: they are Churban)
KRRL January 1st Octobre 6th (Also Churban)
KAMP January 18th October 20th
The youth stations are generally down, due to changes in lifestyle. The Spanish language stations are up, the ones like KBIG, KRTH and the KTWV are way up. We can assume that is because the adult in the home controls the common area radio or listening device.
It seems counterintuitive that nary any LA signals show up in the Riverside/San Bernardino listings of 6+ (https://radioinsight.com/ratings/riverside-san-bernardino) outside of KLVE, KSCA, KPCC, and KTNQ. Could this release have had a compilation error for Market #26?
None of the LA stations other than those are subscribed to the Inland Empire book.
And I believe that the the Univision ones (including KRCD) are just waiting for the contract to end to drop out too.
There is no added revenue potential for LA stations as local accounts buy the local stations much, much cheaper.
That seems inconsistent with how #26 Riverside-San Bernardino has been reported previously; with how other similar shadow markets like San Jose (#35 in shadow of market #4 SFO) and like Nassau-Suffolk (Long Island is #20 in shadow of market #1 NYC). In those books the iHeart, Cumulus, Bonneville, Entercom stations transmitting from the nearby large market are listed in the shadow market's rankings too. I think what we have here in market #26 this cycle could be an error by Nielsen.
San Jose is not a shadow market. It is embedded in the full San Francisco market. It's just an extract from the full report, just as Nassau/Suffolk is part of the greater NYC MSA. Both are just tabulations of one or two counties inside the greater MSA as a service to stations that don't cover the whole metro. The moment that nobody subscribes, the service will be dropped, just as the separate Orange County book went away long ago... it was just an extract from the full LA MSA but there were no subscribers left.
Riverside / San Berdoo is a separate market. It was never part of LA, and there was a vote decades ago about joining them and the stations in both markets turned down the idea.
Many LA stations used to be listed in the Inland Empire book, but they gradually began cancelling and then Nielsen began not showing unsubscribed stations in their public release data.
The "Hispanic Flair" in Miami comes from the predominantly Cuban and Cuban American community in the market which is over 50% of the population.
The Hispanic community in LA is much newer, with a rural and lower education level than the very educated first wave of Cuban immigration. It is of a totally different culture and ethnicity and does not have the same musical heritage as those in Miami.
There is a huge difference in average age, too. Still, KOST is the dominant AC and Hispanics have KLVE. The Miami parallel fails as the Hispanic stations are totally different, even in the 18-34 music selections on the reggaetón stations.
And if an AC was any more Hispanic targeted, it would decimate The Wave.
The problem with any rock format is that the market is now about 80% ethnic and foreign born. There is nothing in the rock arena that will appeal to anything significant... in LA, rock is the new country, format wise. Niche, fading and with no future potential.
Unlike many others in this market where KROQ is their legacy station, since I've lived here I've had the choice of both and always found ALT to be the more compelling station.
Andy Harms in PM Drive - formerly music director at KNDD Seattle - is an outstanding talent.
This is a massive generalization.
There are huge numbers of hispanics who live in LA whose families have been in the US for multiple generations, and are fairly well assimilated culturally.
There are four CSU universities in LA County that are greater than 40% hispanic. Their grandparents may have had a "rural and lower education level" but there is quite a bit of upward mobility and the population in raw numbers is massive.
Commercial radio thrives on generalizations; mass appeal formats are based on broad appeal, not small niche groups.
In any case, the heritage musical preferences among Miami Hispanics are just totally different from those in LA. I've programmed in Miami at 6 stations, in Puerto Rico at more than a dozen, at the 30-year #1 station in the Dominican Republic as well as in Mexico and every Central American nation except Nicaragua. Oh, and at 8 in LA over 5 decades. There is a saying about Latin Americaa: "20 nations separated by a single language". The cultures are very, very different.
Actually, the number of third generation families is quite low compared to the total Hispanic population of the LA MSA today. When I was programming KWKW back in the early 70's, the Spanish language stations got a total of around 3 shares. Advertisers of products like beer did not believe there were "enough of those people" to make it worthwhile to advertise on a Spanish language station.
There are nearly 6 million Hispanics in the LA market. What is the total enrollment of those schools? Of course, many may be second generation... in which case neither in school, at home or in their neighborhood in LA was there any peer group or influence that was rock oriented.
The fact is that huge majority of Hispanics in LA are first and second generation; the second generation is very much slanted to under-21 due to the larger traditional Hispanic family size.
My point is that there are very very few Hispanics of a later generation who would also have become partisans of Alternative rock... a variety of US / English language rock that gets essentially zero airplay in Latin America.
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