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99.7 the point ratings freefall?
- Thread starter tall_guy1
- Start date
Covid, and it’s effects on listening habits.
Share is a percentage of radio listeners. If overall listening falls, you see it in ratings, but not shares as there are always 100 of those.
For some reason, the station disintegrated. However, in October I have seen dozens of totally unfathomable things in the Nielsen books. This may be real, but the chances are that the less than proportional samples have a lot to do with it.
So the other side of it is who gained share?
The big gainers were Q104 and Life. Each station gained at least one full point. Did listeners to The Point switch to country or Christian? Doubtful.
In terms of cume, The Point actually had an increase in audience, and is ranked Top 5.
So what this says to me is there was a change in behavior.
I tend to agree with David that something was amiss with the sample. So many "unfathomables" in the same book, though, has to worry Nielsen some, I would think. If the ad agencies and their clients can't trust the numbers this virtual monopoly provides, how much will they be willing to spend on radio? Yes, I realize there's a pandemic going on, but in the most recent month measured, most areas of the country had significantly reopened and there was much less of the paralyzing fear and uncertainty that gripped much of the nation in March and April.
Given that the 7.2 The Point had a couple months ago seemed more inline with its recent shares than the current month, is it possible that one of its bigger fans fell off the panel? I seem to remember that it doesn’t take too much of a change in the panel to swing results substantially.
Don’t know if COVID had anything to do with it, but it doesn’t seem like The Chiefs moving to Entercom has helped WDAF-FM nor hurt KCFX much. I've heard promos on KCFX's stream for Chiefs' games. From what I can tell, they seem to be current games. So, that leads me to think Cumulus allows Entercom to use KCFX for some weekday afternoon games. I'm a little too far from KC to get any of its FM's off-air (though I occasionally get 107.3 still despite it having moved its tower out of Lexington), and Bott Radio has a translator at 100.9 that’s practically in my backyard. Between distance, that translator, and a K-Love translator at 106.5, listening to the Chiefs out of KC is completely out of the question.
Don’t know if COVID had anything to do with it, but it doesn’t seem like The Chiefs moving to Entercom has helped WDAF-FM nor hurt KCFX much. I've heard promos on KCFX's stream for Chiefs' games. From what I can tell, they seem to be current games. So, that leads me to think Cumulus allows Entercom to use KCFX for some weekday afternoon games. I'm a little too far from KC to get any of its FM's off-air (though I occasionally get 107.3 still despite it having moved its tower out of Lexington), and Bott Radio has a translator at 100.9 that’s practically in my backyard. Between distance, that translator, and a K-Love translator at 106.5, listening to the Chiefs out of KC is completely out of the question.
I wouldn't trust anything heard on the stream.
Quite a few high TSL persons or households or loss of P1s coupled with dis-proportionally low meters in-tab in some demos have caused huge bumps or drops with individual stations in the last 6 months as the panel became harder and harder to maintain.
As mentioned, a station in NYC added a little over two share points and "topped the chart" due to a couple of metered persons in two households. That is over two points in the largest market with the greatest number of meters.
Entercom is having a very bad year, with some of their most dependable stations collapsing in a short time. WSTR in Atlanta, KNDD in Seattle, and KROQ in LA are all in need of complete rebuilds. As we said earlier in this thread, the Hot AC format has been a problem since Covid hit. Listening habits changed, and it affected this format more than others. Cume at The Point also dropped almost 20%. That's not good.
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AnyHuman
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It's looking like there's no point in The Point any longer. 
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