Your Quote:
But you have to understand that there are some things commercial stations can not even try to do as the target is too small and the advertiser interest is not there.
Why do I have to understand this? You act like you are the only one who knows how the world goes around. For the most part you are correct. Profitable products always have to have a critical mass of of consumers to be successful. But what you don't understand is that is not always correct, because success is not always measured in ratings or revenue. Sometimes it is measured simply by the fact that it exists. For example, my grandfather is an excellent artist. He sells very few of his pieces, thus they have been mostly inherited by members of my family. To me they are priceless treasures and any discussion of their "success" would be ludicrous on its face. They are a success because he created great pieces and they exist.
With that in mind, I know of a little station called KSUR that almost certainly loses money or at best breaks even on low fixed costs. The owner broadcasts what he wants, and what he wants changes quite frequently. He sometimes even puts on formats that he knows have failed spectacularly in the past, and have no hope for financial success in the future. He has a small group of listeners that he caters to, and when he changes his format, some of those listeners leave and some new ones come in. For however long the provides the service, the listeners he caters to get the benefit and he gets the benefit of knowing he provides something of value, which is not measured in dollars. It matters not whether he makes money or his station is rated, or if he even has advertising for that matter. His success is in owning the station and playing what he wants for the audience he wants. That is what I understand.
But you have to understand that there are some things commercial stations can not even try to do as the target is too small and the advertiser interest is not there.
Why do I have to understand this? You act like you are the only one who knows how the world goes around. For the most part you are correct. Profitable products always have to have a critical mass of of consumers to be successful. But what you don't understand is that is not always correct, because success is not always measured in ratings or revenue. Sometimes it is measured simply by the fact that it exists. For example, my grandfather is an excellent artist. He sells very few of his pieces, thus they have been mostly inherited by members of my family. To me they are priceless treasures and any discussion of their "success" would be ludicrous on its face. They are a success because he created great pieces and they exist.
With that in mind, I know of a little station called KSUR that almost certainly loses money or at best breaks even on low fixed costs. The owner broadcasts what he wants, and what he wants changes quite frequently. He sometimes even puts on formats that he knows have failed spectacularly in the past, and have no hope for financial success in the future. He has a small group of listeners that he caters to, and when he changes his format, some of those listeners leave and some new ones come in. For however long the provides the service, the listeners he caters to get the benefit and he gets the benefit of knowing he provides something of value, which is not measured in dollars. It matters not whether he makes money or his station is rated, or if he even has advertising for that matter. His success is in owning the station and playing what he wants for the audience he wants. That is what I understand.