92.9

[Radio-Bored-Op]

Could 92.9 went dance ? It seems ratings and revenue are being debated in a previous thread with ROCK Radio or a country rival, with Cumulus.....

would WBUF flip to a REAL EDM channel as a distinct station and could enhance WBLK. - playing remixes to the 93.7 play list and stick it to WTSS, Star, the Real CHR and wkse...
by making the Entercom riff even more divided ?

 

[davideduardo]

Could 92.9 went dance ? It seems ratings and revenue are being debated in a previous thread with ROCK Radio or a country rival, with Cumulus.....

would WBUF flip to a REAL EDM channel as a distinct station and could enhance WBLK. - playing remixes to the 93.7 play list and stick it to WTSS, Star, the Real CHR and wkse...
by making the Entercom riff even more divided ?

EDM is not successful and has not been for several decades anywhere in the US.

Were there any chance of it working anywhere, it would only be in a market with a considerable rhythmic heritage, such as Miami. As to EDM, markets like Providence or Buffalo or Lansing or Des Moines or Fargo are totally unlikely.

I just can't see folks getting up in mid-winter in one of those cities, waiting for the heat to come on and seeing the dark frigid night out the window and wanting to hear "The Wall", "By My Side" and "Lick It" at 6:15 in the morning.

 

[TheBigA]

Could 92.9 went dance ?

My first question is who would advertise? How big is the "dance" community in Buffalo? Are there local businesses that cater to it? Some cities have an active dance culture, that often tends to be gay. So with that in mind, how viable is dance radio as a local business in Buffalo?

 

[Kent]

Way too small of a niche. Dance may be popular in the clubs, but it doesn't translate into success on the radio.

Energy 92.7 in Chicago had limited success with it for being on multiple low-power rimshot signals, but it wasn’t picked up by any other station after it was sold. The format had likely topped out where it was. Plus, that was nearly 20 years ago, and every other attempt at dance, at least on full-power sticks, has failed miserably.

 

[Yeziknoradio]

EDM is not successful and has not been for several decades anywhere in the US.

Were there any chance of it working anywhere, it would only be in a market with a considerable rhythmic heritage, such as Miami. As to EDM, markets like Providence or Buffalo or Lansing or Des Moines or Fargo are totally unlikely.

I just can't see folks getting up in mid-winter in one of those cities, waiting for the heat to come on and seeing the dark frigid night out the window and wanting to hear "The Wall", "By My Side" and "Lick It" at 6:15 in the morning.

Excellent points indeed, but maybe the better question is, how much of a threat is this format to WKSE?
If we forget about Townsquare's 92.9 for a second,
putting it on 107.7 would be a great tax write off for Entercom, since the frequency was mainly purchased to allow WKSE to have no competition.
That's the beauty of American radio vs Canadian radio.
In Canada, a company is only allowed to own two AM and two FM.
(there are other regulations around French language etc, but we don't need to touch that)
The American side allows for ownership of 60% of a market.
This means a lot more freedom to deliberately write a station off in taxes, as long as the reward is that it is not a direct threat to a sister station.