Well... do you factor in the ridiculous price Smiley is paying for KBLA as a comp? KRDC is a substantially better facility than KBLA in my estimation. I think KBLA's is kind of an anomaly. I would guess a reasonable price for KRDC would be in the three million dollar range.
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Radio Disney to be shuttered, KRDC to be sold
- Thread starter Sammi Brie
- Start date
Including the translator?
Not sure it makes all that much difference unless you are targeting a distinct demographic that is localized entirely in the SGV. The translator has very little coverage and is hemmed in to the East by KGGI and a litter of LPFMs and boosters in LA, LB, and SFV. It's not going up to Wilson or being expanded in any big way. As far as AMs go, there are a lot of stations worse than 1110.
Given the recent prices for 980 and 930 which have lesser coverage, I'd say that (even now) 1110 in LA is likely going to go for something in the $7 to $8 million range. If there is one of the Asian time brokerage programmers on another station that is still doing well, perhaps higher.
It's a long story, but Radio Aahs predated Radio Disney. They did a partnership, then Disney decided to eliminate the middleman. Radio Aahs went bankrupt, sued Disney and won $9 million. But that was about 20 years ago.
It used to be one think back to 1110 KRLA Pasadena with Huggy Boy ,Johnny Hayes, Art Laboe and some of the other big names back in the day. It went talk in I think 1998.
For awhile (late 80s, early 90s) they were using the moniker "Smokin' Oldies" and seemed to be aimed heavily at Hispanics, and, at least annecdotaly in my world, it worked - it was the station of choice for the Hispanics in warehouse where I was working at the time.
You've got your AM oldies stations mixed up, ChannelFlipper. "Smokin' Oldies" was KRTH-AM 930 after RKO killed off KHJ. January, 1986-October 1989, when it was sold to Lieberman and went Espanol as KKHJ.
aka "caca HJ"...until they got permission to revert to the original three letter calls. YIKES!
11~Ten for me will always be KRLA Hit Radio 11.
More specifically, that format (on whichever station) was aimed at second and later generation highly assimilated Hispanics who had grown up on KFWB, KRLA and even KHJ in the 50's and 60's Top 40 era.
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That was one of the better "gotcha" ruses played on the FCC ever.
KKHJ IDed in English, always. They never gave the calls in Spanish as they used station names, starting in 1990 with "Radio Alegría". The Dobermans did not allow the calls to be used in Spanish.
Thank you for reminding me of the worst couple of years in my career. You get a lump of coal in your Christmas stocking (or in the fez, perhaps) for bringing that up....
Yes, you are correct. The years have fogged the memory of exactly WHICH legendary AM signal they were using. It was indeed KRTH-AM 930, not the 1110 that is the topic today.
And I agree with Dr, because of how I heard it at a VERY young age and still remember it now, 1110 will always be "Hit Radio 11, KRLA" (sung as a jingle) to me too, even though that was only one chapter in its evolution.
Ten-Q for the coal...we can use it to roast our chestnuts!
I'm reminded of KRLA's musical sounder at the end of many FOX shows. But I do miss the "Go" shout that followed.
The rise of streaming music and streaming radio wasn't the cause of the demise of Radio Disney this time around: the stream is being shut down as well. There will be no more Radio Disney, period. I suppose you could say they had a decent run. 20 years, give or take a few? The writing on the wall for me was when they yanked their HD channels from major metros.
It cant cost that much to run an iheart stream or streaming only radio disney and they could sell ads and they wouldnt even neccissarily have to have live djs so why is disney doing this?
Fixed costs alone, Syfy---music licensing, IT/Engineering. Even non-live DJs want to be paid for their work.
RadioDisney was never about outside ad sales. It was about driving business for Disney parks, movies, video, cruises and merch. There are more effective ways to reach their audience now than a radio service.
How are they going to promote disney channel orginal artists now?
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