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Radio Predictions for 2021

Y2kTheNewOldies

Y2kTheNewOldies

The big one I have is more major radio owners such as Iheart, Entercom, Cumulus, Alpha will put more emphasis on podcast programming on their apps over AM/FM radio due to where the demos are going.

Radio Disney will be defunct in 2021 after KRDC is sold and is converted into a talk station or as David suggested ethnic programming such as Vietnamese, Armenian, Chinese or Arabic programming due to demographics reasons in Los Angeles. 99.1FM KRDC could be converted into ESPN Radio talk affiliate in Los Angeles simulcasting 710AM.
 
RadioPatrol said:
The big one I have is more major radio owners such as Iheart, Entercom, Cumulus, Alpha will put more emphasis on podcast programming on their apps over AM/FM radio due to where the demos are going.

Radio Disney will be defunct in 2021 after KRDC is sold and is converted into a talk station or as David suggested ethnic programming such as Vietnamese, Armenian, Chinese or Arabic programming due to demographics reasons in Los Angeles. 99.1FM KRDC could be converted into ESPN Radio talk affiliate in Los Angeles simulcasting 710AM.
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The issue with podcasts is that they can not easily, or even at all, include music. So that means that music stations are "exempt" from the podcast option, unless they have a morning show that can have the music removed for just a talk-based condensed version.
 
I see these things happening:

1. For all those AM stations, in my area, that recently filed for a FM relay will get them going by late next year. (Applies to those that haven't signed on yet.)​
2. I look for WAMI AM and its parent relay to sign on from the Maplesville area, by late next year or 2022. Format TBD
3. Everyone else will stay the same.
4. Yours truly will be turning 5 years old starting in February. Excited over it.

Dan <><
 
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If the economy dips, I foresee more AM's, and smaller FM stations in major metros either going dark, or going 100% satellite-fed.

More layoffs and centralization of operations. I.e., network radio will dominate.

If the economy doesn't dip (and right now, it's hard to tell how exactly it will play out), there may still be increasing centralization and even more syndication. It was the trend before corona hit, and I can't see that reversing.
 
RadioPatrol said:
The big one I have is more major radio owners such as Iheart, Entercom, Cumulus, Alpha will put more emphasis on podcast programming on their apps over AM/FM radio due to where the demos are going.

Radio Disney will be defunct in 2021 after KRDC is sold and is converted into a talk station or as David suggested ethnic programming such as Vietnamese, Armenian, Chinese or Arabic programming due to demographics reasons in Los Angeles. 99.1FM KRDC could be converted into ESPN Radio talk affiliate in Los Angeles simulcasting 710AM.
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the Radio Disney one's already came true, Disney announced that it is shutting down soon.
 
My prediction:
Sirius XM will continue to offer music programming vastly superior to that available from a scan of the FM dial.

Sirius XM will continue to post revenue and net income gains (they've withstood pandemic headwinds extremely well) while Entercom, iHM and others continue to lose money.

FM radio will continue to be burdened by insufficient investment in programming & air talent resources, laziness when it comes to research, and executives who are more concerned with their personal wealth than the long-term longevity of the companies they are tasked with running.
 
MarkW said:
My prediction:
Sirius XM will continue to offer music programming vastly superior to that available from a scan of the FM dial.

Sirius XM will continue to post revenue and net income gains (they've withstood pandemic headwinds extremely well) while Entercom, iHM and others continue to lose money.

FM radio will continue to be burdened by insufficient investment in programming & air talent resources, laziness when it comes to research, and executives who are more concerned with their personal wealth than the long-term longevity of the companies they are tasked with running.
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Yes Sirius XM is a better product, but it will never get numbers that traditional radio get.
 
Don CT said:
Yes Sirius XM is a better product, but it will never get numbers that traditional radio get.
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Agreed, I have better music selection from streaming for only a few bucks a month and I pick the music. As money gets tighter and people continue to lose work from layoffs you could see the XM subscription numbers drop. Of course I’ve never been a fan of pay radio. Streaming is cheaper and much more better. On the other hand FM is free and for that reason will always be there for those who can’t afford satellite or streaming, FM could be around for another 30 years.
 
Satellite radio is going down the tubes! In a year's time, Sirius/XM Radio will be extinct! FM radio will widen its playlists, especially the AOR and CHR stations.
 
I don't see Sirius XM losing 30% - 40% of its revenue because of the pandemic like failing AM/FM broadcasting. Sirius XM hasn't missed a beat revenue or earnings wise.

Direct listener support + underwriting is the way to do radio. Works wonders for K-Love and many NPR affiliated stations.

There's a reason The Current completely trounced Go 96.3 in the Twin Cities, why K-Love beats many secular AC stations in various markets across the country, etc. Few or zero commercials coupled with top-flight talent is the path FM radio needs to follow to restore its competitiveness.
 
blackgold said:
Satellite radio is going down the tubes! In a year's time, Sirius/XM Radio will be extinct! FM radio will widen its playlists, especially the AOR and CHR stations.
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Every experienced larger market radio programmer knows that widened playlists simply mean "more songs that part of the audience hates". It will not be done.

Sirius/XM is trying hard to broaden its audience to streaming while preparing for a streaming-capable dashboard in new cars. Still, it accounts for what has been described to me as "the equivalent" of a "single leading station" in total listening.

Top 40's biggest numbers, back when that name described the playlist, only played 30 to 40 songs and the stations got incredible shares... as high as 30's and 40's in some markets.
 
DavidEduardo said:
Every experienced larger market radio programmer knows that widened playlists simply mean "more songs that part of the audience hates". It will not be done.

Sirius/XM is trying hard to broaden its audience to streaming while preparing for a streaming-capable dashboard in new cars. Still, it accounts for what has been described to me as "the equivalent" of a "single leading station" in total listening.

Top 40's biggest numbers, back when that name described the playlist, only played 30 to 40 songs and the stations got incredible shares... as high as 30's and 40's in some markets.
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I will admit, between Spotify and Sirius I am listening to Sirius more. In the car I don’t even tune to terrestrial radio anymore.
 
Don CT said:
I will admit, between Spotify and Sirius I am listening to Sirius more. In the car I don’t even tune to terrestrial radio anymore.
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A lot of people don't want to pay for radio, and streaming is still cumbersome in cars....not to mention there is no true unlimited streaming. We have Sirius XM in my wife's car (although we've had some weird things happening with it...like continuous software reloading after a half hour). She still listens to one of the talk stations. No Sirius XM in mine, and I do listen to our local stations (I still don't believe absolutely everybody exclusively listens to their personal playlist exclusively for 10 minute drives to the store).
 
gr8oldies said:
A lot of people don't want to pay for radio, and streaming is still cumbersome in cars....not to mention there is no true unlimited streaming. We have Sirius XM in my wife's car (although we've had some weird things happening with it...like continuous software reloading after a half hour). She still listens to one of the talk stations. No Sirius XM in mine, and I do listen to our local stations (I still don't believe absolutely everybody exclusively listens to their personal playlist exclusively for 10 minute drives to the store).
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Spotify is at home, Sirius in the car. Well Sirius at home too with streaming.
 
my 2020 radio predictions:

DFW Radio first:
Russ Martin is let go from 97.1 The Eagle/IHeartMedia Dallas, but the rest of the Russ Martin Show crew Wil stay with The Eagle but the show is rebranded to either The Dan O'Malley Show or "The Treehouse with Dan, Alfie and Clo".

Entercom blows up Alt 103.7, but moves The Fan over to 1037 either retaining the fame KVIL call letters or gets new call letters related to the Fan branding and the DFW area and 105.3 becomes the FM home of 1080 KRLD cause the KRLD-FM calls are already parked there.

IHeartMedia launches Black Information Network on one of the new AM Stations they recently bought.

National headlines that would directly impact DFW Radio:
Rush Limbaugh dies from Lung Cancer on Inauguration Day week, leaving a void on right wing conservative talk radio, but WBAP fills the void by airing the syndication host that is handed the Rush slot. also the Rush slot will be given to someone close to the Trump administration.

national preditions:
Newsmax tries to launch a new radio syndication top of the hour news update service for stations that would air conservative talk radio stations, especially some who want to keep the pro-Trump audience.

Delilah announces her retirement, sighting the fact she's in her 60s now and the 2012 & 2017 deaths of 2 of her 14 children.

Dan Le Batard decides to go to Sirius XM, but will not go to Mad Dog Radio or any sports talk stations, instead he goes to Faction Talk replacing the recently departed Jason Ellis, show will remain in Miami and also airs a local version for his Miami radio home of WAXY 790 AM The Ticket, however, he'll start talking more than sports on the Sirius XM show while maintaining sport talk on WAXY.

NASCAR forces consolidations of Motor Racing Network (MRN) which is owned by NASCAR and Performance Racing Network (PRN) owned by Speedway Motorsports and the merged radio network rebrand to NASCAR Radio Network or NRN for short.

Ryan Seacrest announces the end of his Monday-Friday show "On Air" based out of KIIS-FM Los Angeles, sighting his commitments to "Live With Kelly And Ryan" in New York City, he'll continue hosting America's Top 40 on the weekends.
 
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