Howard Stern signs five-year extension with SiriusXM
Howard Stern intends to finish his career at SiriusXM after striking a new five-year contract extension with the satellite radio platform.
consequenceofsound.net
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Howard Stern Signs Five-Year Extension with SiriusXM
- Thread starter TTalkradio1
- Start date
consequenceofsound.net
Waste of money to pay someone $80 million a year to work 3 days a week. Then he takes a lot of vacation every year.
The people paying the money have done the math and they disagree:
What’s Howard Stern Worth To SiriusXM? ‘A Small Fortune,’ Says Billboard. | Story | insideradio.com
He doesn't get paid an hourly wage. He gets paid a percentage of what his subscribers bring to Sirius.
The day he retires, the value of the company will drop. There is no replacement, as CBS found in 2006.
Sirius would be fine without him. We knew CBS wouldn't have a replacement for him.
SiriusXM has millions of single-minded subscribers, people who subscribe only to hear Stern live and Stern reruns. Many will cancel when Stern leaves. That's what SiriusXM pays him whatever he wants to remain there. His leaving would be disastrous for the corporation's shareholders.
In 2006 they did. They wasted money on Opie and Anthony for years.
Surely you aren't comparing a couple of jumped-the-shark hacks like O&A to Howard Stern! Besides, it was XM's, not SiriusXM's, management that overspent on O&A when Sirius signed Stern.
Sirius kept them for years, and they were paid millions. Sirius isn't doing any worse with Jim and Sam.
Again, you're comparing the number of listeners loyal to O&A -- and now, Jim and Sam, whoever the F they are -- to the number loyal to Stern. That's a Rottweiler/Chihuahua comparison if I ever saw one.
They were paid millions. Sirius is wasting their money on Howard. In 2006 there were subcribers just for Howard, but now other celebrities and music stations bring subscribers.
Exactly. Jim & Sam have a show on the Faction Talk channel. Howard Stern is his own channel. We're talking two very different things. He owns the content, he owns the staff, that $80 million isn't just his salary, it's a rights fee for an entire channel. Plus in this new deal, he gives Sirius the rights to that content for five years AFTER he retires.
They do extensive research about Stern's appeal as well as the other channels. The management at Sirius/XM know who is listening and why.
Does Sirius/XM get actual listener data, how long they listen to each channel?
This is the first I've read of this. I was under the impression that all of SXM's radios are receive-only dumb devices, incapable of sending anything back to the "mother ship." When did this change, and how many receivers can do what you say some are capable of doing?
They have always, going back to when they were two separate companies, done research by mail (electronic or other wise), and phone on their consumers. Like terrestrial radio research, they don't ask every subscriber... just a sample based on geography, billing zip code and even the kind of car being used (they can get user profiles for new car sales to assist in stratifying the survey results).
Can they ping the actual radios?
It started about 5-6 years ago...only for certain makes of cars. It goes back when they wanted to get into GPS and traffic services.
Sirius paid Opie and Anthony millions. It was a waste. Sirius would be fine without Howard. Opie used to have his own channel.
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