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Philly "December" 2020 Ratings

A

atthestars

Of course, "December" covers mostly November, with the "Holiday" book covering December. But still. Of note:

WDAS-FM bounces back up and regains sole possession of #1 but a full point.

WBEB sees the start of their Christmas spike. (Although not as large as 2019's December book).

WIP gains on poor Eagles play. (The Quarterback controversy didn't factor too much into this book yet)

WHYY up to one of their highest shares I can remember of theirs.

WBEN remains ahead of WOGL in the Adult/Classic Hits battle, but the gap closes a bit.

WTDY gets back to a 2 share, but still trails WIOQ.

WPEN remains "meh." With Flyers and Sixers coming back soon, we'll see if they can rebound.

WPHI closes out Hip Hop with a 1.0 share.

WTEL (Black Information Network) appears with a 0.1 share (and a cume jump from about 7,000 to about 25,000).

WDAS-AM (The Gambler) still showing no real signs of life, at all.
 
Also, I'm REALLY confused.

AllAccess shows "WHYY-HD2" with a cume of 700.

WHYY-HD2 hasn't been on-air in a year or two, correct?
 
TheBigA said:
WISX probably wishes they jumped on the Christmas train.
Click to expand...
They've been spiking in some Christmas tunes recently. One every handful of songs.

But it may be like WOGL's old debate. They're gonna lose listeners to B101, but do they lose less if they go head to head with Christmas, or if they stay the course?
 
atthestars said:
They've been spiking in some Christmas tunes recently. One every handful of songs.

But it may be like WOGL's old debate. They're gonna lose listeners to B101, but do they lose less if they go head to head with Christmas, or if they stay the course?
Click to expand...
That’s where the data they could have becomes interesting. Making the switch doesn’t necessarily mean being in a better place. Tough spot this time of year.
 
Huff said:
This is their second largest share ever, they had a 5.4 in March of this year.
Click to expand...
I LOVE to see WHYY/NPR doing so well. The best news on the radio, but my closest friend works for NPR so I'm biased haha.

Anyway, WRFF 104.5 holding steady. at 2.9, Interesting to see MMR bounce back and beat MGK for the first time in a few books.
 
Beasely Media does a great job running a radio station. Just look at the ratings growth for WMGK and WRBQ in tampa for example. WDAS being on top is a new thing though
 
I know the past few years that people were saying there is no way that Ben FM would be able to surpass WOGL...but now it is 3 out of 4 books. I know this is a strange time with COVID, but I think this is a big trend. Ben is not only beating them, but is consistently in the top 5 in 25-54 demos. WOGL is not even close,. Do you think WOGL's answer could be to completely drop 70s and go with 80s and 90s??? Do you think they should stay the course? I know that a lot of people that grew up with this station, was big on live and local and that is not the case now. I also feel like Entercom messed up most of the classic hits stations CBS dominated with. The only classic hits stations that are consistently doing well with Entercom are WCBS 101 in NY and KRTH in Los Angeles. Any thoughts???
 
AM/FMRAINMAN said:
I know the past few years that people were saying there is no way that Ben FM would be able to surpass WOGL...but now it is 3 out of 4 books. I know this is a strange time with COVID, but I think this is a big trend. Ben is not only beating them, but is consistently in the top 5 in 25-54 demos. WOGL is not even close,. Do you think WOGL's answer could be to completely drop 70s and go with 80s and 90s???
Click to expand...
That seems logical to me. Until the very end of the decade, '70s music (other than disco) was more like post-Beatles '60s music had been than what '80s music turned out to be, so now that the '90s are in the playlist, the listener disconnect from '70s music is even more pronounced. The moving-target listeners for classic hits may now be responding negatively to "Hotel California" and "Margaritaville" in far greater numbers than their equivalents were even five years ago, and that could be increasing tune-out.
 
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