December PPMs

[Lee LinwoodNYC]

The election fraud proposition will fade over a few months, even if it is a background theme for much of the new president's term.

Listeners will swarm to the stations to comment on every liberal thing the government does and to criticize every commentator on what they believe is the "liberal media".

This will be a field day for the conservative talkers, but much depends on some of the more boring or pedantic hosts going away and getting some more exciting shows that don't sound so "old".

No swarming, no field day for Conservative talk radio. Widespread disaffection with the Republican Party will perhaps result in a third party, so traditional Conservative talk radio will go into decline.

 

[AbrahamJSimpson]

Wallowing in self pity isn‘t what drives it. That’s a made up straw man. Criticism, and to a lesser extent over time conspiracy, is the focus. whatever Issues, and they are real, the format has with presentation and the potential loss of its syndicated centerpiece, there is not going to be a mass tune out by disaffected Trump voters. The passion may have ebbs and flows, but they have a solid base that isn’t going away.

 

[dumber than a box of hair]

No swarming, no field day for Conservative talk radio. Widespread disaffection with the Republican Party will perhaps result in a third party, so traditional Conservative talk radio will go into decline.

Your so-called “widespread disaffection“ got 74 million votes, almost 48% of all votes. Not happening.

 

[AbrahamJSimpson]

And all this “third party” talk is echo-chamber nonsense.

 

[Theater of My Mind]

The reason why NPR is doing so well is (1) It's on FM, (2) no commercials, and (3) a wide rang of subjects discussed. That third point is something AM talk radio can copy.

Can but won't. And it's too late anyway. AM talk radio isn't going to attract a diverse audience interested in a wide range of topics at this point.

Listeners who are interested in that have fled the AM band in all but a few markets where a heritage AM talk station has been doing it with local talent for a long time.

 

[CTListener]

Can but won't. And it's too late anyway. AM talk radio isn't going to attract a diverse audience interested in a wide range of topics at this point.

Listeners who are interested in that have fled the AM band in all but a few markets where a heritage AM talk station has been doing it with local talent for a long time.

Many, indeed, have departed not only medium wave but life itself.

 

[Lee LinwoodNYC]

And all this “third party” talk is echo-chamber nonsense.

Your so-called “widespread disaffection“ got 74 million votes, almost 48% of all votes. Not happening.

Um, 74 million votes and most of those voters now believe the election was rigged.

 

[AbrahamJSimpson]

Was there a point there?

 

[boombox4]

I think that most *normal* Trump supporters don’t want to wallow in self-pity on Conservative talk radio and endless speculation about how the election allegedly was stolen. Life is too short to have to endure that. Members of the hardcore “base” might cling to fringe venues like Newsmax, however, I think audiences of Conservative shows on WOR, WABC, AM970, etc., will decline.

While you make a good point, wait until Biden gets into the White House, and Harris is VP. The conservative talk grist mill will have plenty of fodder. It's possible that the present flatness in talk radio ratings is due to election overkill.

 

[boombox4]

Can but won't. And it's too late anyway. AM talk radio isn't going to attract a diverse audience interested in a wide range of topics at this point.

Listeners who are interested in that have fled the AM band in all but a few markets where a heritage AM talk station has been doing it with local talent for a long time.

I think KGO in San Francisco actually went up a bit in the 6+ ratings, something I haven't noticed before. At night (when I hear them) they have local hosts, who seem to be centrist or progressive. They get callers. Hopefully, they get listeners as well. I know this is the NYC forum, but I would guess if it can be done in SFO, it can conceivably be done anywhere.

 

[davideduardo]

I think KGO in San Francisco actually went up a bit in the 6+ ratings, something I haven't noticed before. At night (when I hear them) they have local hosts, who seem to be centrist or progressive. They get callers. Hopefully, they get listeners as well. I know this is the NYC forum, but I would guess if it can be done in SFO, it can conceivably be done anywhere.

The amount of change in KGO is within the range of "wobble" that is inherent in any statistical sample. In other words, a 2.3 is a 1.9 is a 1.7 is a 2.1.

However, the last three months seem to have an actual uptrend but we are still unable to distinguish between real changes in listening and the effects of the pandemic. Because AM is not listenable in many /most homes and workplaces due to noise levels, AMs tend to depend on in-car listening and that is directly related to the pandemic and work patterns.

 

[Groove1670]

It could be, but due to the pandemic, that underwriting is way down this year. A lot of the companies and foundations that normally do that kind of thing have cut back quite a bit.

Even in the commercial realm corporate buys are down. I have several franchises that want to buy locally, but corporate is saying no and has pulled their local dollars. Covid has not been kind to the ad market.

I know they will be back, but when.