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Future of KEYH and KJOJ (if any)

The impending demise of KEYH and the tower collapse of KJOJ were discussed in another thread, but I want to focus on what the future might be for these two stations.

KEYH 850 has lost the lease on its tower site. Recreating the five tower array with a similar signal pattern would involve moving much further west in an area of the metro that is rapidly growing. Land prices would be at a premium, and anything cheaper would likely be too far away from Houston's urban core. The transmitter site could be changed to another area of the metro, but that would involve completely reengineering the signal, and likely involve a power drop. Same for diplexing with an existing AM.

I should point out that around 30 years ago KEYH had a construction permit to move to 830 with 50kw day and 1kw night. I think the transmitter site would have been somewhere in western Montgomery County, dumping RF over the market and into the Gulf. I don't know if those plans could ever be revived.

The Ranchera format on KEYH was barely a blip in the ratings, but did last a long time, with a few aberrations along the way (anyone remember Sonido 850?)

Meanwhile, KJOJ 103.3 is off the air. For the past 25 years it has merely been a simulcaster for 98.5, as it was unable to make it as a standalone signal. KJOJ does have a longstanding CP for a 1,955 foot tower near Sargent, Texas, 66 miles south of downtown Houston. Virtually all of Houston metro would be more than 50 miles away, The Woodlands over 90 miles away, and Conroe over 100 miles away. Not a good facility for reaching most listeners in the market.

So the question is: If you are Estrella Media, what do you do with these stations? Estrella has recently emerged from the bankruptcy of the old Liberman Broadcasting, and is now owned by the investors and creditors who got it out of Chapter 11. Should they attempt expensive rebuilds of the stations and try to get them back on the air? Are either of the licenses worth that? Or should they sell the licenses to someone else (a greater fool) who might try to rebuild and revive them? Do they simply wash their hands of the stations and turn in the licenses?

I wonder if KJOJ, instead of building the CP for the big stick which would be only seven miles from a future hurricane landfall, should instead downgrade to a shorter tower (perhaps a C3) and focus on serving the Freeport-Lake Jackson area. I have a feeling that would flop just like KGLF years ago, though a national religious broadcaster might go for this.

As for KEYH, it would probably be best to turn in the license. Any future effort would probably be with a reduced signal and likely a money pit, considering the rebuild costs.

Anyone want to add their $0.02 as to what to do with KEYH and KJOJ?
 
I'll throw in my 2 cents: Houston is a top 10 market. Houston is no slouch as far as major markets go. Even coming out of bankruptcy, these licenses have value albeit much less than if the stations were on the air and operating from their current sites. The fact is there are not making more land and they are not making more AM or FM dial. There's somebody ready to give it a shot. The trick is finding them.

I learned in Houston total market coverage is not required to be a decent station financially. You have to reach the right areas.

I would think the wisest decision is a couple of engineering studies from new sites, where required, to get construction permits, then sell for all you can get.

Turning in a license is akin to having your transmission go out on your car. It's a pricey fix but a car, less the transmission, has a value even if you sell it for parts. For a broadcaster to turn in the license is to perceive zero value because the payout is exactly zero.
 
Land isn't that much of a premium in West Houston. I think this is a huge exaggeration. If you were talking about inside the city limits of Houston, then sure. But finding land in Fort Bend or Waller County shouldn't be hard. There's a reason why all the cheaper McMansions are built out there instead of inside the loop; availability of Land.

The real question is if it's worth the investment. AM is dead. Investing money to rebuild the site doesn't make much sense in a new OTT world. It's likely that the best option here is to sell the license and for creditors to count their losses.

As far as KJOJ, I wonder if a move to KNTE's current site could be an option. I haven't looked to see if there are other stations that would impede this move. One thing I can tell you is that all the translators are salivating at the opportunity to use this frequency from downtown. On the flip side, both KTJM and KQQK could sure use the help from the Southwest. Both Eastern rimshots are awful west of the 610 Loop. 98.5 has translators drowning it and 107.9 doesn't have the juice to make it all the way to the new suburban sprawl.

I think the best bet overall is for Estrella to just package the entire radio division and court potential buyers (which I'm sure they're already doing). Keep filing STAs with different reasons until a buyer is found.
 
As far as KJOJ, I wonder if a move to KNTE's current site could be an option. I haven't looked to see if there are other stations that would impede this move.
The KNTE site is 30 miles west of the now-collapsed KJOJ site. Cross referencing with Radio-Locator, I don't find any co-channel issues with such a move on 103.3. The closest first adjacent is KHHL 103.1 in Karnes City, which is 90 miles away from the KNTE site. If I read the minimum first adjacent requirements correctly, KJOJ would have to downgrade to a C2.
I think the best bet overall is for Estrella to just package the entire radio division and court potential buyers (which I'm sure they're already doing).
Estrella is already divesting stations. They recently sold KZMP-FM in DFW and are also selling their TV station (KMPX) in that market. Would not surprise me if they dump KZJL/61 here along with some or all of the Houston FMs.
 
We now have "La Raza 98.5 & 101.7". Facebook page updated with new frequency. Website still shows 103.3.
 
We now have "La Raza 98.5 & 101.7". Facebook page updated with new frequency. Website still shows 103.3.
I'm surprised they didn't pair 107.9 and 101.7. I don't have access to the full numbers, but from the 6+, it seems KQQK is more popular and had the worst coverage of the two.
 
That costs $$$... 103.3 was built almost short spaced with 102.9. When Bill Cordell filed for it, he and Dave Morris had to discuss it. Bill reminded Dave that 102.9 could never move to Mo City due to it being short spaced with Lafayette so Dave didn't file an objection to 103.3 but its locked in as to ever moving north. Never gonna happen. Nothing anything close it could combine with and stay a class C.
 
I'm surprised they didn't pair 107.9 and 101.7. I don't have access to the full numbers, but from the 6+, it seems KQQK is more popular and had the worst coverage of the two.
KTJM outbills KQQK by nearly the double.
 
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