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Just a very dumb question - format holes

I. duly refer back to the stations original imaging once iHeartRadio took over. I am starting to wonder if you have even as much ever once listened to WKAF at all?

I promise you the current management of iHeart isn't going to do something based on what was said in a station's imaging.
 
99.1 as smooth jazz was “Smooth FM” as part of a satellite network I believe. When the network went under they became “Jazzy 99.1.” It was never “The One.”
 
Last time I checked, wasn't L.A.'s Top 2 stations Spanish in Nielsons general 6+ ratings book?
No.

I never look at 6+ so it's not in my presets. But in 12+, the highest rated Spanish langauge station is KLAX at a tie for #8 with KPCC. Then it is KLVE, KSCA and KRCD/V at 12, 13 and 14.
 
What's a format hole for Boston specifically on 97.7 that could have the potential to sell? Every hip hop and urban contemporary type of format thats been tried on 97.7 hasn't even lasted a decade on the station. The simulcast with WAAF lasted longer than any of the other formats that have been tried before that like hot 97.7 (1999-05) and wild-fm (2005-06) for example.
97.7 billed well as oldies/soul just recently but despite high ratings, it was ditched.
 
The transition may have happened by now if hip-hop hadn't proven to be so divisive. Even today, while it is popular among many younger, suburban, white listeners, it has nowhere near the crossover appeal that '60s and '70s soul and '70s and early '80s funk had. The gap between somewhat conventionally composed music and what is basically unsophisticated street rhymes set to a beat with bits of sampled music from the past as enhancement is a bridge too far for many, even 30-some years since rap first broke into the popular music mainstream.

Can the two genres ever coexist in a profitable, advertiser-desirable radio format targeting the 40-year-old listener? I have my doubts.
Plenty of sophisticated rhymes out there but they are on apple music, Spotify, and are broken into various niches dependent on region, class, gender. A lot of it is too wordy of confrontational for the masses outside of highly urban areas. Those people tend not to listen to the radio because the hip hop on the radio is for children, teens and the simple-minded. Een most of the RnB now. Basically, the LCD hip hop plays on the radio because its fluff, fast-paced and bouncy. The other stuff is more complex and opinionated-not meant for radio.

Top-level rappers like Kendrick Lamar, J Cole or Jay Z only release music every 3-5 years mostly because they know there's not much competition in the commercial lyrical plane and because it takes time to actually prepare, write, meet with various producers, organize track order, and clear samples especially without huge rollout budgets like back in the day.
 
The problem with formats built around song lists is they get tired very quickly as that song list gets overplayed. That's what we're seeing with The Breeze. There needs to be something else going on or else it's a short term solution to a long term problem.
We also see it on 97.7
 
97.7 billed well as oldies/soul just recently but despite high ratings, it was ditched.
Since 97.7 split its simulcast with WKVB, it has been a very low biller. Since the simulcast would bill as a single entity, we can't compare that combo with this operation which is a lower power stand-alone.

And it did not have, as a single station, "high ratings" ever. The bulk of listening was to the much more significant simulcast partner.
 
Top-level rappers like Kendrick Lamar, J Cole or Jay Z only release music every 3-5 years mostly because they know there's not much competition in the commercial lyrical plane and because it takes time to actually prepare, write, meet with various producers, organize track order, and clear samples especially without huge rollout budgets like back in the day.
That sounds like justification for a failure.

Some of the best albums in history have been assembled in a few weeks, arranged in a few more and then gone into production. Some of the worst have taken years, full of indecision and artistic wandering and wondering. Of course, there are great releases (do we still call them an "album" which refers to a set of 2-song 78 rpm disks in an album?) that take long, just as there are rapidly assembled ones.

Songs today are not part of collections. They can be individually released regularly whenever ready since the entire market is singles-based.
 
How about an alternative commercial radio station in Boston again?
Why? They are failing or declining all over the country with only very rare exceptions. They are also a rather hard sell to advertisers.

Many believe this is due to fragmentation in tastes, the better streaming options and lack of mainstream new music.
 
I do not know, but personally perhaps they could try to recreate or bring back a 80's Top 40 style format such as the original WZOU or "Hit Radio" WHTT or something.

I will say this much, if it were not because WSRS or WZID, then maybe WKAF would have half a fighting chance going AC and going against Magic 106.7 as much as they can with a limited signal? Or maybe they could try to fill the so-called format hole that was created, once WAAF was sold?
 
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