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Latest PPM's

neosolbrudda

neosolbrudda

From RadioInsight: Dallas/Fort Worth - RadioInsight

My thoughts on the latest numbers:
1.) It's sad to see what Entercom has done to a heritage station like KVIL. Very pathetic numbers.
2.) KBFB is no longer the station it was before the pandemic. They got rid of many staff members including Mark McCray. For me personally, it's unbearable to listen to now.
 
Several things I saw that caught my attention. First, even with the holiday season and an all-Christmas music format, it's rare to see a station crack a 10 share like KDGE did. Second, for the first time I can recall, the Oasis on KVIL-HD2 showed up in the ratings. Finally, KHVN went out with the first ratings I've seen from it in years. Must have been the publicity about its demise and could also be that the new owners are paying for Nielsen now.
 
CTListener said:
Does EMF already have two DFW outlets for its two musical formats?
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They can't use the K-love format in Dallas unless they make a deal with the heritage K-love in the market.
 
TheBigA said:
You think if they had kept the local staff, they'd have twice as many listeners? They have a half million in cume. That's not bad.

I keep wondering what Disney is going to do with 103.3.
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they will either sell it to someone else or just turn the FCC license in and shut the station down all together. i think the only ones to buy would be EMF, or one of the foreign language companies to flip it to Spanish or Asian music. basically, iHeartMedia is tapped in this market, even after buying a couple of AM stations and a LMA deal with a FM station for BIM, i think Entercom is tapped out too as in they have 98.7, 100.3, 103.7 and 105.3 and 107.5 as well as 1080 AM. and Cumulus may had made the mistake of turning down this station as they already owned 93.3, 96.3, 96.7, 99.5 as well as 570 & 820 AM. i think the best buyer of 103.3 should be KERA networks and turn it into a full fledge NPR affiliate while 90.1 can be more local based version of NPR.
 
ABC isn't likely to turn the license in to 103.3. Last I heard, it was trying to find someone new to manage the property. Given that sports is usually an easy sell and you don’t need numbers to sell it, ABC is probably content to run the station itself until the right operator comes along.
 
Will_H_69_9 said:
they will either sell it to someone else or just turn the FCC license in and shut the station down all together. i think the only ones to buy would be EMF, or one of the foreign language companies to flip it to Spanish or Asian music. basically, iHeartMedia is tapped in this market, even after buying a couple of AM stations and a LMA deal with a FM station for BIM, i think Entercom is tapped out too as in they have 98.7, 100.3, 103.7 and 105.3 and 107.5 as well as 1080 AM. and Cumulus may had made the mistake of turning down this station as they already owned 93.3, 96.3, 96.7, 99.5 as well as 570 & 820 AM. i think the best buyer of 103.3 should be KERA networks and turn it into a full fledge NPR affiliate while 90.1 can be more local based version of NPR.
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You left out Urban One and Service Broadcasting.
 
TheBigA said:
You think if they had kept the local staff, they'd have twice as many listeners? They have a half million in cume. That's not bad.
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I didn't read that as being his point. Growing up in Texas and Oklahoma, tuning to KVIL for alternative will always be weird to me. I doubt I'm the only one. Granted, none of us are in its target audience anymore, but we can remember when KVIL was a juggernaut that was making money hand over fist. That wasn't long ago. Entercom isn't solely to blame for what's happened there, but the decline there seems to have accelerated since the flip to alternative.
 
Kent said:
I didn't read that as being his point. Growing up in Texas and Oklahoma, tuning to KVIL for alternative will always be weird to me. I doubt I'm the only one. Granted, none of us are in its target audience anymore, but we can remember when KVIL was a juggernaut that was making money hand over fist. That wasn't long ago. Entercom isn't solely to blame for what's happened there, but the decline there seems to have accelerated since the flip to alternative.
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Spot on Kent. Spot on.
 
They have a half million in cume. That's not bad.
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For an English language music FM that targets Caucasians and enjoys a blowtorch signal, it's not terrible but it's certainly mediocre.

What *is* likely terrible is the station's TSL.

Incredibly stupid move by Entercom to pick up the failing format that KDGE dumped. The music product for alternative is worse now than it was when 102.1 The Edge was still in existence. Flipping 102.1 to Mainstream AC - when KVIL was busy playing teeny bopper music - was a very smart move by iHM! Between 102.1, 102.9 & 106.1 - they must control an amazing share of female listenership, especially Caucasian females.

My advice? Ditch Alternative and flip the station to some form of Urban AC or Rhythmic AC. Take advantage of 105.7's deficient in-metro signal.
 
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Alternative is in a very sad state as a format these days. The format used to be experimental with rock that wasn't too hard for active/mainstream rock nor too soft for pop/rock. Now these days, it's just pop and rap that you can also listen to on Kiss FM with the occasional "Seven Nation Army" being thrown in. And Entercom isn't even helping the cause by not playing legit rock bands (no new Foo Fighters or Royal Blood) and ditching local DJs with someone from New York and Kansas City.

I used to think The Edge was horrible back when it moved to 102.1 but this is much worse! I would agree if 103.7 would ditch alternative for something else other than CHR. It would be impossible to bring back the Edge since Star's is doing much better than what the Edge ever did. I know that the Edge is now on HD2 but not listenable unless you have an HD Radio (not even streaming on iHeart's app). Then again iHeart doesn't do well with alternative either. Cumulus does a fairly decent job with alternative but I know they won't ever blow a station up for the failing format, not even 93.3.
 
MarkW said:
For an English language music FM that targets Caucasians and enjoys a blowtorch signal, it's not terrible but it's certainly mediocre.
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Another issue with Alt is that it has shown little appeal among Hispanics. Throughout Latin America, traditional rock has always been strong. At one point when I was working with a station in Lima, Perú, in the 70's of 21 or 22 full FMs 16 or 17 were some kind of English music... Pop, AC or rock. But it was mainstream, the stuff that Superstars stations played.

Alternative never got a foothold, and Alt stations in the US, even the big and successful ones, have never indexed well among US Hispanics; this follow the failure of Alt groups to do well anywhere in the Spanish or Portuguese speaking nations of our hemisphere.

So the more Hispanic that DFW becomes, the less potential listeners for Alt there are there.

I don't think David Field understands that at all.
 
DavidEduardo said:
Alternative never got a foothold, and Alt stations in the US, even the big and successful ones, have never indexed well among US Hispanics; this follow the failure of Alt groups to do well anywhere in the Spanish or Portuguese speaking nations of our hemisphere.
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Wasn't there a point in the last couple of decades that KROQ was an exception and actually did pretty well with hispanic listeners?
 
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