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Holiday Almost Looks Like Normal Book

X

xmtrland

What do Atlanta and Seattle have in common....No Christmas station dominating their book. Perish the thought it almost looks like a normal book.

https://ratings.****************/content/arb039
 
Yeah. Certainly there were bumps for stations playing Christmas music, but not the huge ratings we've seen in past years. The big story here is KEXP at a 3.6 share. What happened there?
 
People got sick and tired of Christmas music. This may be the first time I've ever seen 106.9 not in #1 for holiday. 105.3 got a very high rating with their Christmas format, meanwhile. And Jack FM is struggling. So are both the country stations.
 
crainbebo said:
People got sick and tired of Christmas music. This may be the first time I've ever seen 106.9 not in #1 for holiday. 105.3 got a very high rating with their Christmas format, meanwhile. And Jack FM is struggling. So are both the country stations.
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I'm not sure if I would classify it as people being sick of Christmas music as much as there being too many options. We had around four stations this year broadcasting Christmas music (106.9, 105.3, 101.5, and 94.1), and all performed decently. There were surely Christmas music listeners, they just didn't go to one place for the content. The real question would be whether or not these stations met their revenue goals, even with the split. It is true, both country stations seemed to struggle, but this is the worst possible time of year for the country music format. Listenership seems to dip down at the end of fall, to be picked back up at the onset of spring. Obviously, these numbers don't tell the entire story, but for the sake of argument I would say that both stations are content with a draw.
 
fordranger797 said:
I'm not sure if I would classify it as people being sick of Christmas music as much as there being too many options. We had around four stations this year broadcasting Christmas music (106.9, 105.3, 101.5, and 94.1), and all performed decently. There were surely Christmas music listeners, they just didn't go to one place for the content. The real question would be whether or not these stations met their revenue goals, even with the split. It is true, both country stations seemed to struggle, but this is the worst possible time of year for the country music format. Listenership seems to dip down at the end of fall, to be picked back up at the onset of spring. Obviously, these numbers don't tell the entire story, but for the sake of argument I would say that both stations are content with a draw.
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Good analysis all around, and I agree with your conclusion that it's not fatigue with seasonal music... just more than most markets insofar as Christmas music options.

One other thing: this was a very rare 5-week PPM period. This is done every certain number of years (7 or 8 I think... it's affected by the added day in Leap Year) to bring the PPM "months" back into better alignment with calendar months. So there were 7 more days in the Holiday book than in recent years. With more days after December 25, that can affect the average.
 
TheBigA said:
Could be the end of The End. Former listeners sampling something new.
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I was driving home the other day while listening to "The End," only to observe that they were running sweepers for Alt 92.3 in New York City and the Kevan Kenny show. Obviously, this is not the first time that this has happened when programming is borrowed from another station, but it seems unprofessional. There have been many instances where the talent may have sent one of their voice tracks to the wrong station, but running full sweepers and liners is a new one on me.
 
fordranger797 said:
I was driving home the other day while listening to "The End," only to observe that they were running sweepers for Alt 92.3 in New York City and the Kevan Kenny show. Obviously, this is not the first time that this has happened when programming is borrowed from another station, but it seems unprofessional.
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Definitely not the first time. When Imus went national in the 90s, it wasn't uncommon to hear WFAN imaging run in other stations. If you go back to the 30s, radio networks sometimes rebroadcast programming from other stations on the net. So it wasn't uncommon to hear a string of IDs at the top of the hour. I'm sure there are examples of it around.
 
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