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Power 96.1 Teasing Announcement at 2:20

R

RoddyFreeman

Power 96.1 is teasing a "major announcement" at 2:20PM, and they have a countdown clock running on Facebook Live.

Maybe the announcement will be about enhancing the morning show. I doubt Sos alone will be their permanent answer.
 
Okay, so they're going to carry Jubal's syndicated show. (This had been rumored a couple of months ago.)

Jubal is based in Seattle so I'm guessing the show will consist of tracks from his live show the prior day. The fact that Tuesday is the first day reinforces that theory. I could be wrong, but I doubt he's going to get up at 2AM.
 
I don't understand how that works. I've listened to Jubal on Hits 100.3 in North Carolina. They have the number for people to call and text which is Seattle's #. Whose going to take the calls?
 
MarkW said:
MAJOR market, yet iHM decides to plug in canned segments from a morning show based 2500 miles away. Pitiful.
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You are correct, and that's the trimmed-down iHeart's modus operandi these days.

I've been listening, and this has zero morning show flow. It's just recorded bits, one after the other, interspersed with music.

I've heard Jubal in Seattle and Portland, where the show is live, and he does have talent and can be funny. But airing a syndicated morning show from the Pacific time zone in the Eastern time zone and making it effective is kind of an impossibility.
 
Never mind the fact that a full power, Atlanta station doesn't have a LIVE local morning show…. But nearly every other iHeart station in the south does decently well with either Elvis Duran, Kid Kraddick or Ace & TJ. Why oh why does Power have to be different and get these oddball morning shows that no one (around here) has ever heard of?! I have been saying, for YEARS to just go with one of those 3 syndicated morning shows above and be done with it! 🙄
 
deejaywestbrook said:
Never mind the fact that a full power, Atlanta station doesn't have a LIVE local morning show…. But nearly every other iHeart station in the south does decently well with either Elvis Duran, Kid Kraddick or Ace & TJ. Why oh why does Power have to be different and get these oddball morning shows that no one (around here) has ever heard of?! I have been saying, for YEARS to just go with one of those 3 syndicated morning shows above and be done with it! 🙄
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I don't know the answer to your question but can take a guess. iHeart recently hired Jubal for their Seattle CHR, KBKS-FM, and probably are paying him a ton of money. They probably need to amortize his salary over a lot of stations, and adding a major market station would help do that.
 
Never mind the fact that a full power, Atlanta station doesn't have a LIVE local morning show…. But nearly every other iHeart station in the south does decently well with either Elvis Duran, Kid Kraddick or Ace & TJ.
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Moving Ace & TJ to Power 96.1 would've made a lot more sense than this move, IMO.
 
Never thought I'd see the day Power 96.1 trails Rock 100.5 by nearly a full share. (The latter station benefits from a talented morning show + the recent demise of Alt 105.7. Their numbers would be even better if their PD weren't so clueless.)

CHR/Pop and FM radio in general has an audience retention issue with millennials and Gen Z given the pandemic-induced paradigm shift in work location. I think a lot of folks are realizing they no longer need FM radio for music. A select set of CHR/Pop stations, such as WKQI in Detroit, have very strong LOCAL morning shows that connect well with young adult listeners.

Power 96.1 has long had a rotating door of morning shows, which I've never understood, since some have performed decently in the ratings.
 
MarkW said:
Never thought I'd see the day Power 96.1 trails Rock 100.5 by nearly a full share. (The latter station benefits from a talented morning show + the recent demise of Alt 105.7. Their numbers would be even better if their PD weren't so clueless.)

CHR/Pop and FM radio in general has an audience retention issue with millennials and Gen Z given the pandemic-induced paradigm shift in work location. I think a lot of folks are realizing they no longer need FM radio for music. A select set of CHR/Pop stations, such as WKQI in Detroit, have very strong LOCAL morning shows that connect well with young adult listeners.

Power 96.1 has long had a rotating door of morning shows, which I've never understood, since some have performed decently in the ratings.
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I can at least answer the last part. PK has done morning radio for 2+ish decades, mostly in Portland, along with some time in Norfolk and Houston. While he’s had tremendous ratings success, I imagine why he, his wife and his former Portland co-host got the unfortunate boot was because of his (what I assume is) salary and they needed to trim costs.
 
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