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January 2021 Ratings

An interesting book for a few reasons:

Post-Christmas resettling
Impeachement Part 2
Seeing some more outside market numbers mixed in.

WDAS-FM still showing they're a powerhouse.
KYW and WHYY riding the impeachment train. WHYY with their highest number EVER (and THIRD overall in the market!)
WBEB settling back to what seems like a normal number for them
WBEN and WISX bouncing back to normalish after Christmas as well.
WBEN beating WOGL again.
WIP's stream suddenly showing, and beating the OTA of WTDY & WRNB.
WRNB's blend of R&B and Hip Hop sinks lower.

And now we randomly see some outside market stations popping in again, like WJBR from Wilmington, and WQXR, WQHT, WLTW, WFAN, and WWPR from NYC. (While WHYY and WMMR showed up in NYC). Even more outside stations showing up on the CUME list.
 
I’d be hard pressed to think of a single person i know who would switch over to a radio station for something like that. The web? Sure. TV news with the visuals? Definitely. KYW? WHYY? Interesting stuff.

And then I tune into Ben FM tonight and no music. Ugh.
 
That's interesting. I never realized that streams were counted separate from their broadcast counterparts.

I haven't had a radio in my home office in over two years and only stream stations at this point. Surprised we wouldn't see any streams represented other than WIP, which feels odd.

Is it really still the vast minority of listeners consuming stations via streaming and I'm an outlier with 6 Amazon Echos throughout my house? Or, is it just a flaw in the methodology?
 
Two Years ago you had multiple stations that had cumes of over a million people

WBEB had a cume of 1.4 million last month.

What me may be seeing is the effect of people streaming out-of-market radio stations. I saw several call letters of stations in Atlantic City, Harrisburg, Allentown, Wilmington, and even New York showing up in this report.
 
WBEB had a cume of 1.4 million last month.

What me may be seeing is the effect of people streaming out-of-market radio stations. I saw several call letters of stations in Atlantic City, Harrisburg, Allentown, Wilmington, and even New York showing up in this report.
I think outside of WPST the listening of out of Philadelphia stations is insignificant. WSTW does well in wilmingtion though
 
I counted about a dozen out of market stations each with cumes of about 2,000 to 10,000. Added together, that might be a factor.
These stations have always had this cume. It's just that Nielsen is now showing stations from out of market IF their parent company is subscribed. So since iHeart subscribes in NYC... their NYC stations will now show if they get listenership in Philly etc.

That cume has always been there. We just haven't seen it publicly.
 
I counted about a dozen out of market stations each with cumes of about 2,000 to 10,000. Added together, that might be a factor.
Remember that cume is not additive as it is often duplicated.
 
That's interesting. I never realized that streams were counted separate from their broadcast counterparts.
Most are counted separately because the programming is not 100% simulcast; most streams have separate or at least non-identical commercials.
 
Curious about this part. Why was there no music?

Villanova basketball. They beat St. Johns 81 to 58.

 
KYW up because of 103.9 FM? Only reporting KYW-AM? Shouldn't it report KYW-AM/WPHI-FM? Will Entercom change calls of 103.9 to KYW-FM after they finally acquire the station? Does CBS have to approve due to KYW-TV? (probably already asked)
 
Villanova basketball. They beat St. Johns 81 to 58.

And then if the Flyers & Sixers play at the same time, no music on WMMR either due to Flyers broadcast. Maybe Beasley should have kept 610 for sports like Nova instead of LMA to iheart. 610 doesn't seem to even be registering, only 0.1 but, before the LMA, they didn't even register as 610ESPN. Heck, when Flyers are on WMMR, Bam Bam could be an AM deejay and spin some records on 610. (and change the call letters of 610 to WPEN). It might be kind of cool to hear WMMR on 610 when the Flyers are on.
 
KYW up because of 103.9 FM? Only reporting KYW-AM? Shouldn't it report KYW-AM/WPHI-FM? Will Entercom change calls of 103.9 to KYW-FM after they finally acquire the station? Does CBS have to approve due to KYW-TV? (probably already asked)
Since KYW-AM and WPHI-FM are a straight simulcast, they appear on the same line. I think the addition of the FM signal helped, but so did some pretty big news stories during the book.

I'm not 100% sure who has first right to the KYW call letters, but as pointed out before, it really doesn't matter what the FM call letters are. They're only mentioned once per hour for the legal ID. Everything else is just "KYW Newsradio"
 
And then if the Flyers & Sixers play at the same time, no music on WMMR either due to Flyers broadcast. Maybe Beasley should have kept 610 for sports like Nova instead of LMA to iheart. 610 doesn't seem to even be registering, only 0.1 but, before the LMA, they didn't even register as 610ESPN. Heck, when Flyers are on WMMR, Bam Bam could be an AM deejay and spin some records on 610. (and change the call letters of 610 to WPEN). It might be kind of cool to hear WMMR on 610 when the Flyers are on.
Sports is lucrative in Philly. Having the rights to any of the teams brings in money, regardless of what station it's on.

As for Beasley keeping 610 as sports, it's a financial decision there. They're probably getting more from iHeart to lease 610 than they were clearing with brokered sports programming.
 
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