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The Stale 93Q

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tb_

Seems The Stale 93Q is trying to get their share back by running imaging poking fun at other stations, like it’s 2002 all over again.

This time, it’s making fun of the “we’re in this together” liners everyone and their mother seems to be running. Ironically, KKBQ is running similar crap at the top of every hour… apparently whoever’s writing their stale imaging didn’t check the ancient ToH content 😂
 
Doesn’t seem like there’s anything creative about the station. Same liner cards, same imaging (same scripts, just with a new voice guy), and even the same music being burnt to a crisp. Starting to show in the ratings, and all they do is hire someone that was with the station years ago for mornings, and run imaging bashing the competition…
 
KKBQ imaging does sound tired. Their liners and imaging style hasn't changed much over the years. Usually I would have no problem with that if it was a unique or strong voice over that left an impression. Unfortunately, the New 93Q has neither of those things. It just sounds very generic (almost ******-y tbh).

Same goes for the Bull. I liked the imaging better when they were simply "100.3 KILT". Something about their cookie cutter imaging and brand just turned me off. The last time I turned on KILT was right after they switched to "The Bull". You'd figure a market the size of Houston would get more than some cringy national brand meant for smal and medium sized markets. This is Texas FFS.

I guess we should be thankful KKBQ didn't ditch the legacy name for a generic brand such as "Nash FM".🙃
 
BamaTX said:
You'd figure a market the size of Houston would get more than some cringy national brand meant for smal and medium sized markets. This is Texas FFS.
Click to expand...

FYI "The Bull" is being used in Boston, Seattle, Portland OR, Atlanta, Denver, and St. Louis.

Admittedly all smaller than Houston, but also not small or medium sized markets.
 
TheBigA said:
FYI "The Bull" is being used in Boston, Seattle, Portland OR, Atlanta, Denver, and St. Louis.

Admittedly all smaller than Houston, but also not small or medium sized markets.
Click to expand...
And, particularly in Texas, a term that identifies with the format and lifestyle. A quick check on the attendance to the Annual-Except-During-The-Plague-Years Houston Rodeo reveals that it is considered as much a part of Houston as Mardi Gras in New Orleans.

Houston Livestock Show and Rodeo - Wikipedia

en.wikipedia.org en.wikipedia.org

The question is, "why wouldn't you cal the station The Bull?"
 
DavidEduardo said:
A quick check on the attendance to the Annual-Except-During-The-Plague-Years Houston Rodeo reveals that it is considered as much a part of Houston as Mardi Gras in New Orleans.
Click to expand...

Have you ever been? It's bigger than Mardi Gras. I tried one year to do a deal with them, and they refused, saying they are strictly a charity operation to raise money for Houston schools. I was very impressed.
 
DavidEduardo said:
The question is, "why wouldn't you cal the station The Bull?"
Click to expand...
Because it's generic, cheap copy-pasta. "The Bull" sounds like a corporate brand created by some consultant in a high rise after it got a positive response from a focus group in NYC.

The real question is why abandon the heritage calls that were synonymous with "country" in Houston?
 
BamaTX said:
The real question is why abandon the heritage calls that were synonymous with "country" in Houston?
Click to expand...

They didn't "abandon" the calls. But at the time the station was losing in the ratings.

So they made some changes, including the branding, and now they're beating "the stale 93Q"

Heritage branding only has value when it works. When it doesn't, then you try something else.
 
TheBigA said:
Have you ever been? It's bigger than Mardi Gras. I tried one year to do a deal with them, and they refused, saying they are strictly a charity operation to raise money for Houston schools. I was very impressed.
Click to expand...
Yes, I have been (some years ago) when KLTN was the presenter for a norteña group... and norteña is the country music of Mexico.

I would not say it is "bigger" than Mardi Gras, just different. Mardi Gras is a party, the Rodeo is a total lifestyle that covers several cultures.
 
BamaTX said:
Because it's generic, cheap copy-pasta. "The Bull" sounds like a corporate brand created by some consultant in a high rise after it got a positive response from a focus group in NYC.
Click to expand...
One of the reasons... probably the main reason... why so many stations adopt a name used in other markets is that, due to the Internet, names that are not covered by a trademark are hard to come by. So if a name is not owned by one station or group and can be legally considered generic, it avoids lots of issues.

In general, stations that want listeners under 60 are moving away from call letters which have no significance to younger listeners. Even the newer cable networks are given names, like "Fox" instead of "CNN".
BamaTX said:
The real question is why abandon the heritage calls that were synonymous with "country" in Houston?
Click to expand...
Because those calls have no heritage among listeners in the sales demos. KILT is famous as a Top 40 in the Gordon McLendon era. The call letter based name has no significance to a 35 year old; it just sounds complicated.

Call letters stopped being powerful around when the phone company changed numbers from two letters and 5 digits to all numbers.
 
I just want to know why every station has to be “new” when they’ve been playing the same music for years.
 
Really stellar liners around town:
"There's three highway loops around Houston... but only one Bull" - KILT
"Dogs, Memorial Park, and 60 minutes of commercial free music. That's what we love about Houston" - KRBE

I guess at least we know both stations know how to use Google Maps.
 
encarta95 said:
Really stellar liners around town:
"There's three highway loops around Houston... but only one Bull" - KILT
"Dogs, Memorial Park, and 60 minutes of commercial free music. That's what we love about Houston" - KRBE

I guess at least we know both stations know how to use Google Maps.
Click to expand...
Hey, at least they aren't stale! I'll take that over KKBQ's "new music" imaging for music that was released 6 years ago.
 
Seems new New 93Q has run its course. I'd love to see them blow up that format. You can't keep doing the same exact thing for 2 decades and expect it to stay fresh
 
b-turner said:
2 decades? When I moved to Houston in 1993 it was "The New 93-Q" ... isn't it almost 3 decades?
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They’ve been “The New 93Q” since the flip from “Easy Country” in 1992. Part of it was to differentiate itself from the previous CHR incarnation with the same branding. Stupid almost 30 years later, but the listeners don’t care, so neither does Apollo/Cox management.
 
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