Tegna Inc. is introducing its third multicast network, Twist, a women-oriented channel featuring lifestyle and reality programming. The network will launch this spring and initially include hundreds of hours of home, food and reality content, much of it featuring exciting reveals — or twists — at the end of each show.
Twist programming will feature major unscripted TV hits including Clean House, Top Chef Masters, Queer Eye for the Straight Guy, Dance Moms, Tabatha Takes Over, Tiny House Nation, Flipping Out, and more. In a regular feature on the network, Twist will encourage viewers to submit their own videos of twists they’ve been thrown in life and how they persevered through them in a positive segment called Share Your Twist.
“Twist will provide an exciting new viewing option for our female audience with content that has not been available through a multicast channel until now,” says Brian Weiss, president and general manager of Tegna’s multicast networks, which also include True Crime Network and Quest. “The launch of Twist will enhance Tegna’s leadership among non-fiction multicast networks, delivering the kinds of free content that over-the-air viewers crave.
tvnewscheck.com
