The January Nielsen report was not kind to Rock formats. WGRF dropped two shares. Their new brethren in Fossil Rock - WBUF dropped half a share to a 3.1. The other Rock stations were flat or worse. WHTT and WECK both slipped back a bit. Maybe the Old Rockers misplaced their crayon and couldn't fill out the diary...
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January Ratings -- Falling Rock
- Thread starter tbolt909
- Start date
Remember that statistical wobble variations in share for stations in the share range of WBUF can easily be in the +/- 0.5 to 0.6 range without having any true meaning unless there is a constant stream of similar losses. That is why agencies buy based on rating, not share... those little wobbles are inconsequential.
WTSS was down slightly. WYRK and WBLK were down quite a bit as well
Market #59 Buffalo-Niagara Falls January 2021 Person 12+
Meh, Person's 12+ ... there's a lot of unknowns, but what the hell... let the speculation begin.
The Sabres are swooning, but WGR is surging. It's probably Top 3 Men 25-54... guys listening and calling to complain about the coach, GM and/or owners.
Somewhat surprising that WHTT is off, and that 97 Rock slid almost two shares. But 97 may still be top five, Men 25-54.
WBUF is off half a share. It may have lost Women but picked up Men, its target.
And although down a bit, there's WYRK... #1 Again. The station is like the Energizer bunny.
Meh, Person's 12+ ... there's a lot of unknowns, but what the hell... let the speculation begin.
The Sabres are swooning, but WGR is surging. It's probably Top 3 Men 25-54... guys listening and calling to complain about the coach, GM and/or owners.
Somewhat surprising that WHTT is off, and that 97 Rock slid almost two shares. But 97 may still be top five, Men 25-54.
WBUF is off half a share. It may have lost Women but picked up Men, its target.
And although down a bit, there's WYRK... #1 Again. The station is like the Energizer bunny.
Other notes:
*Both CFLZ(101.1 More FM)and CJED(105.1 the River)made the book; More dropped a tenth of a point from the prior month. The River got a .1 .
*The stations owned by WNY Public Broadcasting continue to do nicely; WBFO continues to chug along in the 4 range(finishing at 4.4)while classical outlet WNED-FM pulled a 3.0, up .8 from 2 months ago.
*Both CFLZ(101.1 More FM)and CJED(105.1 the River)made the book; More dropped a tenth of a point from the prior month. The River got a .1 .
*The stations owned by WNY Public Broadcasting continue to do nicely; WBFO continues to chug along in the 4 range(finishing at 4.4)while classical outlet WNED-FM pulled a 3.0, up .8 from 2 months ago.
The Bills won 2 playoff games in January. That's the reason for the big increase. The other Entercom Sports format - KB has a 0.2.
I guess they are the Flea in the room...
It's got to be more than 2 games and the halo effecct. The "monthly" diary market reports are actually 12 weeks, not 4.
That's the point. The Bills hadn't won a playoff game in 25 years. The successful season gave WGR a temporary boost...
I don't consider WEDG a true rock station. It's primarily a sissy music alt station. In fairness, there has been some modest improvement in the song selections of late.
Would be great if Buffalo could have a true in-market rock station again with a focus on music less than 25 years old. I wish WBUF would've been that station, but their early numbers since the format change honestly are not half bad.
Would be great if Buffalo could have a true in-market rock station again with a focus on music less than 25 years old. I wish WBUF would've been that station, but their early numbers since the format change honestly are not half bad.
Can't argue the positive effect of the Bills being in the playoffs and going to the AFC Championship game, but there also have been Winter books and January-February-March monthlies in years past when WGR has done well after the Bills season because of post-season analysis, aka "second guessing." The Sabres can give the station an extended boost, too. It doesn't matter if the Sabres are hot or they stink, the latter being the case these days. They create listener interest and participation. There's anecdotal evidence that WGR does better when the Sabres stink as was the case during the Sabres "tank" season. WGR also gets cume and TSL during run-up to, and during, the NFL draft. Given the strong Persons 12+, it would be no surprise if WGR ranked #1 in Men 25-54 across the board.
For that to work, the current music has to be great, and attract a consolidated cohesive audience. It doesn't. Everyone is in their own silo. The carrot on the stick remains the old stuff, made when artists were interested in reaching mass audiences. New music discovery doesn't attract the cohesive audience in most markets.
Has anybody noticed that latest Edison research that shows FM listening is falling and listening on mobile devices - mostly smart phones - is rising? Maybe somebody needs to pay more attention to their streams and apps. If the ebbing of Covid puts more people in cars traveling and commuting those trends may slow, but the transition is ultimately unavoidable.
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It should be recognized that radio is well beyond being just an RF producer. Much of the mobile device listening is to "our" traditional radio stations. So the issue here is whether radio is getting its proportional share of mobile device listening. If any particular AM or FM station streams, the mobile device listening is part of the total station listening.
Some stations sell the spots that stream separately, but that is irrelevant to determining what "stations" are being listed to.
Some of the streaming spots are inserted by the streaming agent.
Doesn't the stream get listed separately unless it's a 100% simulcast, though?
Correct. But the station can certainly show that to advertisers.
Makes you wonder... just where did that 1.9 share from 97 Rock go? In all likelihood, it didn't "go" anywhere, it just stayed longer at other stations. Although it's not much of a surprise that WGR did well, I thought 97 Rock and WBUF might have done better. Maybe next month when a new round of diaries get circulated.
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