Meruelo Media Launches Talk KLOS 2

[Y2kTheNewOldies]

Meruelo Media Launches Talk KLOS 2

After quietly launching it last September, Meruelo Media has officially unveiled its new Talk "KLOS 2" that will air online

radioinsight.com

Today, Los Angeles rock station 95.5 KLOS, in connection with Toad Hop Entertainment and the Toad Hop Network, announced the launch of their HD2 radio station, “KLOS 2.” Helmed by morning show host Frank Kramer, the all-talk HD channel has also revealed a fresh, new logo. Kramer also adds “KLOS2 Program Director” to his resume.

“I’m excited to bring all-talk radio back to Southern California,” said Frank, of “The Heidi & Frank Show.” “The listeners have been hungry for it since KLSX ended in 2009, and now that over half of the cars on the road have HD radios, it’s perfect timing.”

 

[MarkW]

If Meruelo is investing much of its own capital into this venture, it is a complete waste of resources. Listenership of pure HD2 and HD3 stations (without analog translators) is tiny. The vast majority of listeners with HD capable radios never listen to even one such station over the course of a full week.

 

[davideduardo]

If Meruelo is investing much of its own capital into this venture, it is a complete waste of resources. Listenership of pure HD2 and HD3 stations (without analog translators) is tiny. The vast majority of listeners with HD capable radios never listen to even one such station over the course of a full week.

The HD channels will be streamed and also stacked / stored as podcasts. The approach is multi-tiered.

HD-2 and beyond gets listening if there is something really compelling. This looks like it has some potential.