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The Grammys Outside The Box

Boomers have not been the target audience of the Grammys for at least 15 years. It's all after the younger what used to be MTV crowd.

There is a reason they don't give out the award for classical recording on the air. Or show any rock acts. They are after Taylor Swift and Beyonce.
Haim wasn't rock?

Also, given that Lorde and Alabama Shakes have been nominated in rock categories, the definition of rock seems to be changing. Twenty-One Pilots and Chainsmokers are even considered to be rock in some cases.
 
So the sharp Nielsen decline doesn't necessarily mean that the new executive producer is in trouble...assuming that the social media numbers increased in proportion to the decline in traditional?
Shift to social media or not, it's still a massive decline in a span of one year. Social media has been around for a long time now, so I highly doubt that many people jumped ship all at once.

I never understood the point of these shows during a pandemic; celebrities patting each other in the back for their accomplishments while Americans continue to struggle. It doesn't help that many of them use their platforms to lecture people with their political/social views as the country continues to be severely divided.

I really think Hollywood is out of touch with what Americans need or want at the moment. It's no longer business as usual, but the networks haven't figured this out.
 
I never understood the point of these shows during a pandemic; celebrities patting each other in the back for their accomplishments while Americans continue to struggle.

They downplayed the back slapping and had a lot more performances.

Even struggling people need a break every now and then, don't you think?
 
Shift to social media or not, it's still a massive decline in a span of one year. Social media has been around for a long time now, so I highly doubt that many people jumped ship all at once.

I never understood the point of these shows during a pandemic; celebrities patting each other in the back for their accomplishments while Americans continue to struggle. It doesn't help that many of them use their platforms to lecture people with their political/social views as the country continues to be severely divided.

I really think Hollywood is out of touch with what Americans need or want at the moment. It's no longer business as usual, but the networks haven't figured this out.
I don't really see it that way. People like seeing these celebrities perform. It's almost as close as they'll get to a concert.
 
It was in the article.
At least in part, Winston was bowing to the necessities of our pandemic era, doing what he could to keep older artists out of harm’s way. It was just three months ago, don’t forget, that 86-year-old Charley Pride died shortly after playing the in-person CMA Awards in Nashville — a circumstantial link, perhaps, but not one any producer wants any part of.

COVID restrictions also limited Winston’s ability, as he told The Times ahead of Sunday’s show, to assemble the kind of multi-generational jams for which Ehrlich was known.

“You can’t really mix artists very much,” said Winston, a Brit best known in the U.S. for masterminding James Corden’s viral “Carpool Karaoke” series. “L.A. County rules — not New York rules, as you’ll see on ‘SNL’ every week — are that you have to have an 8-foot distance between two microphones.”
 
Haim wasn't rock?

Also, given that Lorde and Alabama Shakes have been nominated in rock categories, the definition of rock seems to be changing. Twenty-One Pilots and Chainsmokers are even considered to be rock in some cases.
Lorde isn't Rock, Alabama Shakes is more blues/country.
 
I don't really see it that way. People like seeing these celebrities perform. It's almost as close as they'll get to a concert.
Then why was there a massive decline in ratings? I think networks are going to need to reevaluate how they move forward in a post-covid world. It's obvious that there has been a downward trend in ratings for live and major events. Why that is seems to be a mystery.
 
Netflix. Hulu. Disney. HBO. YouTube. DVRs.

Appointment TV is by no means immune to changing patterns. Let’s not pretend the numbers would have been significantly higher with a bunch of Gen X acts.
 
Because ALL real-time ratings have dropped. Even the Super Bowl was at a 50 year low.

People want to watch TV on their own schedule.
Except we've had TiVo and other recording devices for years now. Netflix, Hulu, and Prime Video aren't new. We keep going back to "people want to watch on their schedule", but we still haven't explained properly why this happened during the pandemic. And do we know for sure that this is the case? Sports have always had value due to their time sensitive nature. I highly doubt 50% of NBA fans suddenly decided to watch pre-recorded games over live events.
 
It's been a ten year trend. It didn't just happen this year. Here's more:

There's a difference between a downward trend and a sudden plummet in ratings. Why this sudden fall has happened across the board is still somewhat of a mystery. All we know is that the pandemic started new viewing habits and we don't exactly know why (especially when it comes to sports). We can speculate that people have discovered other entertainment sources, but companies like Netflix and Prime don't release figures.

At this point, it's all just speculation.
 
Why this sudden fall has happened across the board is still somewhat of a mystery. All we know is that the pandemic started new viewing habits and we don't exactly know why (especially when it comes to sports). We can speculate that people have discovered other entertainment sources, but companies like Netflix and Prime don't release figures.
We do know the subscriber numbers for Netflix, Disney+ and Amazon Prime, if not viewership numbers. And they shot up during Covid: Netflix gained 37 million subscribers globally, although only 6.5 million of those were in the US.

Disney+ has 87 million subscribers globally (nearly all gained in 2020 - the service only launched in November 2019).

Amazon Prime has 56 million subscribers in the US, up 90% from what it had in 2017.

Moreover, the penetration of these streaming services is now near-total: 78% of households have at least one of the top three services (Netflix, Hulu, Prime), and 55% have at least two of the three. 40% report using a streaming service daily, a significant increase.
 
Converging, or diverging depending on ones viewpoint, trends exacerbated by something effectively no one in the country has experienced before. The recipe isn’t hard to conceive.
 
One reason ratings may be down is people ditching cable, which was no doubt accelerated by the COVID economic downturn.

Now, I understand that this was on an OTA network, but I suspect that once people cut the cord they don’t rush out and buy antennas, and those that do don’t actually use them for much. I think once people ditch cable their viewing habits shift exclusively to over the top services, and TV ratings have been showing that in “normal” times, with ratings for nearly everything down to record lows. I still have cable (it’s included in my association at a really cheap rate) but I find myself watching less and less, even on the broadcast channels.
 
There's a difference between a downward trend and a sudden plummet in ratings. Why this sudden fall has happened across the board is still somewhat of a mystery. All we know is that the pandemic started new viewing habits and we don't exactly know why (especially when it comes to sports). We can speculate that people have discovered other entertainment sources, but companies like Netflix and Prime don't release figures.

At this point, it's all just speculation.
The lack of crowds have an impact I think. People watch to see the scene, not empty seats. Should it matter, no. But it seems too.
 
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