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NFL announced new TV deal.

The NFL announced a new set of national television deals Thursday, which keeps games on ESPN/ABC, Fox, CBS, NBC, Amazon and NFL Network through the 2033 season.

Terms were not released.

The agreement keeps Sunday afternoon games on CBS and Fox, Sunday night games on NBC and Monday night games on ESPN with some games also airing on ABC. For the first time, Amazon will be the exclusive home for Thursday night games, which will also be on over-the-air channels in the competing teams' home markets. NFL Network will also air select games.
 
The big change is that Thursday Night Football will be exclusively on Amazon Prime:


For the first time, the league — TV's most valuable product and biggest ratings driver — is making a package of its games exclusive to digital. "The streaming experiment just went up a notch," Patrick Crakes, a former Fox Sports executive turned media consultant told CNN Business. "This is a culmination of a 20 year strategy of the NFL adding partners in an incremental way that validates the traditional, established networks it works with while bringing in new distribution partners."

Fans in local markets will still be able to watch their teams the old fashioned way on TV.
 
The big change is that Thursday Night Football will be exclusively on Amazon Prime:

"Fans in local markets will still be able to watch their teams the old fashioned way on TV." Foreign-based pirate streaming sites will be in high cotton sending games, ads -- and potentially malware -- to the devices of many more US users than ever before. No one seems to have been able to put all of those sites out of commission in the nearly two decades they've been around. I confess that there's one I use for big boxing matches occasionally.
 
Don't forget that the NFL has sponsors that are paying rights fees as well. You will see the same commercials during every NFL game regardless of network.
 
As mentioned in an expanded comment above, the Amazon deal maintains traditional tv broadcasts of the home markets on Thursday nights.
 
Yes, but who is producing those games. Amazon doesn't have an in house live sports production division.

In today's world you don't need a "live in house sports division." Everyone works free lance. You contract with the same people who do the games for everybody else. According to CNBC, Amazon will handle all production costs:

 
Yes, but who is producing those games. Amazon doesn't have an in house live sports production division.
They could have one if they wanted. But if this is the only rights package they are pursuing, it would probably make more sense to hire a different crew in every city on a freelance basis.
 
They could have one if they wanted. But if this is the only rights package they are pursuing, it would probably make more sense to hire a different crew in every city on a freelance basis.
The league won't allow that, they want consistency. NFL Network would must likely take over.
 
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