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Congratulations Star 102.1!

From Radio Insight: Latest PPM's

We have a new #1. KVIL is still a disaster.
And here is the problem with 6+ numbers:

In the core 25-54 sales demos, KDGE is 9th.

#1 in that demo is KJKK, followed by KTCK. KJKK has two full share points more than KDGE. KEGL beats them by over a full share.
 
would the Eagle's ratings bump be due to Russ Martin's untimely death on the 27th.
There was no core demo ratings jump. And the 4th week of the book, through march 4th, was the lowest week of the four.
 
In a market with a bazillion signals, #9 in A25-54 is perfectly respectable.

I'm sure they are significantly higher than that in F25-54. When you combine that with iHM's other two stations that hypertarget female listeners, I'm sure iHM controls a remarkably high percentage of that audience.

KVIL should've never, never, never abandoned some flavor of Adult Contemporary.
 
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