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Bustos Media Buys 104.5 MeTV FM

B

bobgoodbob

Say goodbye to MeTV FM in the Portland market. The station was just acquired by Bustos Media and it is now Urbana 104.5.

radioinsight.com

Bustos Media To Acquire KXXP; Launches Urbana 104.5 Portland - RadioInsight

Bustos Media has announced it will be acquiring Soft Oldies “104.5 MeTV-FM” KXXP White Salmon WA/Portland OR from Jackman Holding Company. No terms have been announced yet, but Bustos has immediately begun operating KXXP via LMA flipping the station to Spanish Rhythmic “Urbana 104.5”...
radioinsight.com
 
Sad. I guess Portland did not have the demographics for MeTVFM. It was a breath of fresh air on the predictable mega-conglomerate Portland FM dial.
Oh well. That's why I stream a majority of the time I listen to the radio, besides for DXing and occasional classic hits, classic R&B, smooth jazz, or AC listening.
 
crainbebo said:
Sad. I guess Portland did not have the demographics for MeTVFM. It was a breath of fresh air on the predictable mega-conglomerate Portland FM dial.
Oh well. That's why I stream a majority of the time I listen to the radio, besides for DXing and occasional classic hits, classic R&B, smooth jazz, or AC listening.
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The Portland MSA is 33% over 50; the LA area is 29% over 50. Dallas is 28% over 50. Phoenix is also 28% over 50. Denver is 27% over 50. So actually, Portland has a fairly high percentage of older people than many other western metros.
 
DavidEduardo said:
The Portland MSA is 33% over 50; the LA area is 29% over 50. Dallas is 28% over 50. Phoenix is also 28% over 50. Denver is 27% over 50. So actually, Portland has a fairly high percentage of older people than many other western metros.
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Which meant it was not just the age of the music being played but other things about it -- too deep a playlist, too many "bad songs" -- that ultimately made MeTV-FM a failure in Portland?
 
CTListener said:
Which meant it was not just the age of the music being played but other things about it -- too deep a playlist, too many "bad songs" -- that ultimately made MeTV-FM a failure in Portland?
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Or, simply, that the sales department was too focused on transactional business and could not make a cold call on a retail account if their lives depended on it.
 
How do you explain 87.7 Chicago's success, on the other hand?
 
You are living under a misconception that the station covers Portland. It does not! Its 60dbu contour reaches about half of Gresham and that's it. The rest of the signal is in scantily populated areas along the Columbia Gorge. I should add that the AM simulcast partner(1010AM) is physically located in Gresham, despite being licensed to Milwaukie and isn't all that receivable in Portland either. As a matter of fact, I never understood how they were able to locate it there. In addition, there's a 1040, licensed to Tigard that's about a mile from Milwaukie!
 
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crainbebo said:
How do you explain 87.7 Chicago's success, on the other hand?
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It has audience success with very old listeners. It has very low billing, though. So, since radio is a business, that station is not successful.

In 25-54 is is not even top 25. It's only 23 in 36-64, meaning most of its audience is over 65.
 
semoochie said:
You are living under a misconception that the station covers Portland. It does not! Its 60dbu contour reaches about half of Gresham and that's it. The rest of the signal is in scantily populated areas along the Columbia Gorge. I should add that the AM simulcast partner(1010AM) is physically located in Gresham, despite being licensed to Milwaukie and isn't all that receivable in Portland either. As a matter of fact, I never understood how they were able to locate it there. In addition, there's a 1040, licensed to Tigard that's about a mile from Milwaukie!
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That coverage map does not give a good picture as the calculations are based an old FCC model. Longley-Rice propagation would probably give a much different look. It's generally the case with those remote mountain locations. Granted the signal would not have the best building penetration.
On another note, the FCC allows stations to use L-R propagation predictions in order to prove that a station has city grade coverage over the city of license.
 
Michael Rivers Kramer said:
That coverage map does not give a good picture as the calculations are based an old FCC model. Longley-Rice propagation would probably give a much different look. It's generally the case with those remote mountain locations. Granted the signal would not have the best building penetration.
On another note, the FCC allows stations to use L-R propagation predictions in order to prove that a station has city grade coverage over the city of license.
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Most of Portland is within the 50dbu contour and the signal exists but is not good anywhere west of Gresham. The Longley-Rice calculations don't change that.
 
semoochie said:
Most of Portland is within the 50dbu contour and the signal exists but is not good anywhere west of Gresham. The Longley-Rice calculations don't change that.
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Do you have that Longly-Rice map available? I argue this because all one needs to do is look at the highly rated Fresno market stations, licensed to cities in Tulare County where their FCC dbu contours are less than 60 over half the market. (Ie: KSOF, KSEQ and KBOS.)

Also pull up the applications for KARA in William's California and see the argument and proof they show that the stations cover more with Longley Rice than the FCC method.

With the Now KXXP move from The Dalles to White Salmon, they only used FCC contours to justify the move because:

1. The wanted the show the station would not interfere with stations (ie KDUK)
2. They didn't need Longly-Rice to prove that the station needed to serve the COL of White Salmon with 70 dbu or greater.
 
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Doing a Google search I found a graphic that a contributor posted at another website called pdxradio.com. It's a coverage map using Longley-Rice calculations. I think the colors are for a car stereo, perhaps even 54/60 dBu, but not 60/70. They sure have some hilly terrain around Portland which blocks the signal in many spots.

The orginal posting is here:

Topic: WAY-FM / Portland to purchase KWEE-FM | Feedback.pdxradio.com | Page 3

feedback.pdxradio.com feedback.pdxradio.com


 
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Misses Beaverton, Clackamas, Oregon City, and Wilsonville. Major parts of the PDX metro missed in the 60dbu. The previous occupant on 104.5, the WAY-FM translator, had its xmitter in the Portland area and was easily heard next to KFIS. But up in the hills of Yakima County, 6,400 feet elevation in between Burnt Mountain and Shellrock Peak last August, I was able to pick them up there at a reasonable signal! Elevation really helps in some cases.
 
The WAY translator K283BL looks like it is still licensed with some big overlap especially to the northeast. When the translator was granted back in 2010 KXXP did not exist. I guess WAY needs to reduce their power to eliminate the overlap or change frequency.
 
I don't think the WAY FM is on the air anymore. They moved to full-power 96.3, the Warm Springs OR move-in from 96.5.
 
The Longley-Rice graphic of KXXP's coverage drove me to generate plot for KZZR's signal. That's Bustos Media's 94.3 MHZ 3.4kw ERP station above Timberline Lodge on Mount Hood. This was a re-location of the old KTIL-FM in Tillamook (the first iteration). Bustos paid much less for KTIL than KXXP and despite the lower station class (C2 vs C1) it really gets out much better - clearly Mt. Hood beats Mt. Defiance as a radio site for Metro Portland coverage. Using the optimistic 100km radius max computation and a 60dBu miminum signal number we have (1) KXXP : 589,166 (2) KZZR : 1,003,731 pop . (These are not the FCC numbers under the 60dB contour but from a more precise Longley-Rice calculation and may include places outside the officiall- protected contour.)
 
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RF101 said:
The Longley-Rice graphic of KXXP's coverage drove me to generate plot for KZZR's signal. That's Bustos Media's 94.3 MHZ 3.4kw ERP station above Timberline Lodge on Mount Hood. This was a re-location of the old KTIL-FM in Tillamook (the first iteration). Bustos paid much less for KTIL than KXXP and despite the lower station class (C2 vs C1) it really gets out much better - clearly Mt. Hood beats Mt. Defiance as a radio site for Metro Portland coverage. Using the optimistic 100km radius max computation and a 60dBu miminum signal number we have (1) KXXP : 589,166 (2) KZZR : 1,003,731 pop . (These are not the FCC numbers under the 60dB contour but from a more precise Longley-Rice calculation and may include places outside the officiall- protected contour.)
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The old KTIL-FM moved to the Stonehenge Tower as KFIS, The Fish and remains on 104.1, licensed to Scappoose.
 
Apparently KTIL-FM remains a historic trifecta:: (1) The current 95.9 licensed to Bay City (2) the eventual- KFiS Scappoose one and (3) the Bustos KZZR. A matter of fact Amador still has a license for an AUX site near Tillamook.
 
Isn't there a translator on 104.5 in Portland itself? What's the status on that one?
 
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