• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

The Oscars: What did YOU think?

How about the Kennedy Center Honors?
CBS airs the Kennedy Center Honors the week between Christmas and New Year's, when they'd otherwise be showing reruns. Costs are surely low to produce that show.
 
CBS airs the Kennedy Center Honors the week between Christmas and New Year's, when they'd otherwise be showing reruns. Costs are surely low to produce that show.

I agree airing between Christmas & New years helps, but nothing is cheap at the Kennedy Center. A bottle of water is $10. It's a union house and they rent out the whole building for several days. The same production team does the Tony Awards. I can only think that the producers bring some sponsorship to the table. That may be the case for the Oscars too.
 
Ratings down 50 percent from last year. The Pandemic and changing times are the reason. It just seems to belong to a different era. The Oscars have always been bloated, but the best years usually had a compelling host and magical qualities.

Anthony Hopkins is a great actor. It sounds like some people are upset that Chadwick Boseman didn't win posthumously. I didn't see either film, but his tragic death shouldn't be the deciding factor for Best Actor. At least they didn't botch the ending like 2017 when they announced the wrong winner...
Oh they botched it by not having best picture at the end.
 
how much were ads during the CMAs where viewers are likely to be older, rural, and poorer? Oscars and Grammys might also get goods demos
Ads are generally based on cost per point, meaning that the rate is based on ratings points. The CMA awards will get about the same CPP as the Oscars and other awards shows.

As Abraham above says, you might check the location (urban vs. rural), ages and income of country fans. The audience tends to compete very well with other formats that have 18-49 and 25-54 appeal.

For example, in metro Baltimore, the country and the AC station are tied in billing, just behind the Urban and Urban AC stations. Baltimore ain't rural and the WPOC listeners have income as high or higher as the other top 5 or 6 stations.

In Cleveland, Ohio, only the Classic Hits and Classic rock stations out-bill the country station.

I could go on, but I think you can see that your concept is about 60 years out of date.
 
Blockbusters usually don’t win major awards.
And that is why generally don't go to see or order online any of the Oscar-winning films. In the last decade or so, every film that got a good Oscar response (nomination or win for best film, best screenplay, etc) I hated it. Rare enough exceptions that I had to be otherwise convinced... or find it for less than the $50 or more going to a theater costs. I'll take a $20 or less pay view and if it's dreadful, I just stop it.

Most of the movies I enjoy... and I go to the movies to escape... are not even nominated. Long ago I quit going to those Fellini, Bergman, Fassbinder, Almodóvar et. al. movies.
 
The last best picture winner I actually watched and liked was Lord of the Rings: Return of the King which was 2003 I think? I was actually surprised it won that year because fantasy movies usually don't stand a chance of winning.
 
Anthony Hopkins is a great actor. It sounds like some people are upset that Chadwick Boseman didn't win posthumously. I didn't see either film, but his tragic death shouldn't be the deciding factor for Best Actor. At least they didn't botch the ending like 2017 when they announced the wrong winner...
Yeah, I was surprised. He did get the award on other shows. I haven't seen the last 15 minutes yet, by the way, so I'm just commenting on what I read.
 
Some answers to the questions people have about this year's Oscars:


Apparently there was a bleep in the show:

Andra Day earned the first censored moment of Oscar night.
When told that “Purple Rain” was not nominated for best song in 1985, Day proclaimed, “That’s some bullshit.” Viewers didn’t hear that, however, as the ABC censors managed to hit the button.

Regarding ending the show with Best Actor:

Ending the Oscars with best actor was a gamble that didn’t pay off, but came as part of a larger shuffle of how this year’s categories were ordered.
“It wasn’t just the final categories, the whole show was mixed up,” Mills said. “Screenplay, that usually comes in Act 5 or 6, one of the later acts. And best director was also very early. I think the point was, sometimes you watch the show and you feel like, ‘Gosh, I’ve seen this every year.’ So, it really was the ‘Wow, I really don’t know what’s coming next.'”

“It was not meant to end on somebody who was not present,” Mills said. “It was a calculated risk, that I think still paid off because everybody was talking about it. Similarly, nobody wants the wrong envelope to happen, like it did three years ago, but everyone was talking about it. I think some people thought maybe they missed some awards. ‘Why is best picture early?’ or, ‘What’s happening, this is crazy,’ almost like, ‘How can this possibly happen? Best picture has to end it!’ Some people were upset, some people loved it and that was really the point that there was no apathy.”
 
I wonder if the longstanding relationship between ABC and the Oscars will come under strain. Eventually advertisers are going to rebel against paying more and more to reach fewer and fewer viewers. This is not a sustainable business model, and taking a loss just to attract more eyeballs than regular programming and perhaps promote your other offerings along the way just isn't going to be worth the added expense in the long run.
 
Last edited:
This is not a sustainable business model, and taking a loss just to attract more eyeballs than regular programming and perhaps promote your other offerings along the way just isn't going to be worth the added expense in the long run.

It depends on the deal. The thing about an event is you can sell other peripheral things with the spots. For example, there are sponsored elements within the show that are more than just spots. You can't really do that with regular programming.
 
I wonder if the longstanding relationship between ABC and the Oscars will come under strain. Eventually advertisers are going to rebel against paying more and more to reach fewer and fewer viewers. This is not a sustainable business model, and taking a loss just to attract more eyeballs than regular programming and perhaps promote your other offerings along the way just isn't going to be worth the added expense in the long run.
I wonder how much time network TV has left before the audience is gone.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom