First Listen: iHeart Australia’s TikTok Trending - RadioInsight
It’s a battle that could logically exist anywhere in the world. But if you want to hear a branded Soundcloud radio station vs. a rival TikTok channel, it’s happening in Australia. Last August, Australian broadcaster SCA launched Soundcloud Radio, the result of a year-long relationship with the...
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This is interesting move for Ihearts CHR outlet to use the Tik Tok brand for their Australian affiliate. But I understand Iheart has to lower the demos to survive.