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Numbers 4/19/21

Cox has four of the top five spots. Moving 95.5 to the city center has really paid off for WSB.

@secondchoice , do the over performing numbers for WPZE pay off with revenue? Also, is Davis doing okay with WLKQ? I assume the numbers include 107.1 and if so, these numbers seem low for so much coverage.


https://ratings.****************/content/arb047

StationFormatOwnerHol 20Jan 21Feb 21Mar 21
WSB-AMNews/TalkCox Radio9.011.810.59.2
WSRV-FMClassic HitsCox Radio5.96.36.16.4
WALR-FMUrban ACCox Radio6.45.16.26.2
WVEE-FMUrbanEntercom5.54.85.16.2
WSB-FMACCox Radio4.44.54.95.3
WPZE-FMInspirationalNew Mableton Broadcasting4.14.54.64.7
WAMJ-FMUrban ACRadio One4.44.14.34.6
WFSH-FMChristian ACSalem Media Group5.63.83.74.1
WWWQ-FMCHRCumulus Media2.83.13.44.0
WZGC-FMAll SportsEntercom4.13.83.73.6
WABE-FMNews/TalkBoard of Education City of Atlanta3.14.33.53.2
WSTR-FMHot ACEntercom2.52.93.12.8
WUBL-FMCountryiHeartMedia3.73.32.52.6
WWPW-FMCHRiHeartMedia2.91.82.32.4
WHTA-FMHip HopRadio One3.12.42.12.3
WNNX-FMClassic RockCumulus Media2.42.62.42.3
WKHX-FMCountryCumulus Media2.62.31.82.0
WAMJ-FM-HD2Urban OldiesRadio One1.31.41.41.6
WCNN-AMAll SportsDickey Broadcasting Company1.61.61.71.5
WCLK-FMJazzClark Atlanta University1.41.51.51.4
WWWQ-FM-HD3Rhythmic CHRCumulus Media1.31.01.41.4
WVFJ-FMChristian CHRRadio Training Network2.92.01.61.2
WWSZ-AMUrbanJDJ Communications1.71.31.51.2
WBZY-FMSpanishiHeartMedia1.10.71.01.0
WGKA-AMNews/TalkSalem Media Group0.80.91.01.0
WALR-FM-STRUrban ACCox Radio0.50.6N/A0.7
WRDG-FMHp HopiHeartMedia0.70.60.70.7
WSRV-FM-STRClassic HitsCox Radio0.30.90.80.7
WLKQ-FMRegional MexicanDavis Broadcasting of Atlanta0.40.60.40.6
WAOK-AMNews/TalkEntercom0.30.30.30.4
WJZA-AMJazzDavis Broadcasting of Atlanta0.10.20.40.3
WSB-FM-STRACCox Radio0.30.60.30.3
WBIN-AMNewsiHeartMedia0.20.10.10.2
WCHK-AMHot ACDavis Broadcasting of Atlanta0.20.20.20.2
WNIV-AMReligiousSalem Media Group0.10.20.20.2
WTBS-LPRegional MexicanPrism Broadcasting Network0.30.20.10.2
WABE-FM-HD2ClassicalBoard of Education City of Atlanta0.1N/AN/A0.1
WUBL-FM-HD2Classic HitsiHeartMedia0.10.10.10.1
WAKL-FMChristian CHREducational Media Foundation2.0N/AN/AN/A
WRAS-FMNews/TalkGeorgia State University0.40.4N/AN/A
Totals are Persons 6+, Mon-Sun, 6am-midnight
 
WRDG's ratings are surprisingly bad! They are losing to a bunch of Class A and translator signals. Pitiful.

I honestly thought Urban would perform a lot better on that frequency. The move of Spanish-language programming from 105.3 to 105.7 also has failed to produce better numbers. Combined, 105.3 + 105.7's AQH share is about a full share lower than prior to the format moves.

How long before iHM gives up on Urban for 105.3 and tries something else? I want to say the current format is the worst ratings performer ever for that frequency.

I have an idea - bring back 105-3 The Buzz!
 
The issue is, nobody even knows 105.3 THE BEAT exists. Afternoons and Nights are local but the station has no street presence at all. Nothing about the station is unique to Atlanta. I’ve seen TV commercials for The Bull and Power but never The Beat. STREETZ 94.5 has really shook the hip hop market.
 
BarryATL said:
Cox has four of the top five spots. Moving 95.5 to the city center has really paid off for WSB.

@secondchoice , do the over performing numbers for WPZE pay off with revenue? Also, is Davis doing okay with WLKQ? I assume the numbers include 107.1 and if so, these numbers seem low for so much coverage.


https://ratings.****************/content/arb047

StationFormatOwnerHol 20Jan 21Feb 21Mar 21
WSB-AMNews/TalkCox Radio9.011.810.59.2
WSRV-FMClassic HitsCox Radio5.96.36.16.4
WALR-FMUrban ACCox Radio6.45.16.26.2
WVEE-FMUrbanEntercom5.54.85.16.2
WSB-FMACCox Radio4.44.54.95.3
WPZE-FMInspirationalNew Mableton Broadcasting4.14.54.64.7
WAMJ-FMUrban ACRadio One4.44.14.34.6
WFSH-FMChristian ACSalem Media Group5.63.83.74.1
WWWQ-FMCHRCumulus Media2.83.13.44.0
WZGC-FMAll SportsEntercom4.13.83.73.6
WABE-FMNews/TalkBoard of Education City of Atlanta3.14.33.53.2
WSTR-FMHot ACEntercom2.52.93.12.8
WUBL-FMCountryiHeartMedia3.73.32.52.6
WWPW-FMCHRiHeartMedia2.91.82.32.4
WHTA-FMHip HopRadio One3.12.42.12.3
WNNX-FMClassic RockCumulus Media2.42.62.42.3
WKHX-FMCountryCumulus Media2.62.31.82.0
WAMJ-FM-HD2Urban OldiesRadio One1.31.41.41.6
WCNN-AMAll SportsDickey Broadcasting Company1.61.61.71.5
WCLK-FMJazzClark Atlanta University1.41.51.51.4
WWWQ-FM-HD3Rhythmic CHRCumulus Media1.31.01.41.4
WVFJ-FMChristian CHRRadio Training Network2.92.01.61.2
WWSZ-AMUrbanJDJ Communications1.71.31.51.2
WBZY-FMSpanishiHeartMedia1.10.71.01.0
WGKA-AMNews/TalkSalem Media Group0.80.91.01.0
WALR-FM-STRUrban ACCox Radio0.50.6N/A0.7
WRDG-FMHp HopiHeartMedia0.70.60.70.7
WSRV-FM-STRClassic HitsCox Radio0.30.90.80.7
WLKQ-FMRegional MexicanDavis Broadcasting of Atlanta0.40.60.40.6
WAOK-AMNews/TalkEntercom0.30.30.30.4
WJZA-AMJazzDavis Broadcasting of Atlanta0.10.20.40.3
WSB-FM-STRACCox Radio0.30.60.30.3
WBIN-AMNewsiHeartMedia0.20.10.10.2
WCHK-AMHot ACDavis Broadcasting of Atlanta0.20.20.20.2
WNIV-AMReligiousSalem Media Group0.10.20.20.2
WTBS-LPRegional MexicanPrism Broadcasting Network0.30.20.10.2
WABE-FM-HD2ClassicalBoard of Education City of Atlanta0.1N/AN/A0.1
WUBL-FM-HD2Classic HitsiHeartMedia0.10.10.10.1
WAKL-FMChristian CHREducational Media Foundation2.0N/AN/AN/A
WRAS-FMNews/TalkGeorgia State University0.40.4N/AN/A
Totals are Persons 6+, Mon-Sun, 6am-midnight
Click to expand...


Trying to figure out revenue from 6+ numbers is impossible. I suspect WPZE has an older audience than the typical a Hip Hop or Rap station. My best guess is they are not a top biller or else someone with a better signal would be going after them but they most likely have some of the +35 demos covered. 102.5 is a Class A (3KW at 468 feet). I believe they could be 6 KW at 300 ft but I would personally take the extra 168 feet antenna height.



I believe Davis does some “local”, non-agency business so it’s hard to tell.
 
secondchoice said:
Trying to figure out revenue from 6+ numbers is impossible. I suspect WPZE has an older audience than the typical a Hip Hop or Rap station. My best guess is they are not a top biller or else someone with a better signal would be going after them but they most likely have some of the +35 demos covered. 102.5 is a Class A (3KW at 468 feet). I believe they could be 6 KW at 300 ft but I would personally take the extra 168 feet antenna height.



I believe Davis does some “local”, non-agency business so it’s hard to tell.
Click to expand...
A class A's maximum power has been 25KW at 300 feet. But that certainly does not mean every station on a (formerly) class A frequency can increase to that. Far from it.

WPZE far out achieves in the ratings for the signal it has. And I don't think it could increase height and decrease power if it wanted to. Its antenna is on the tower of the Ben Hill fire department.
 
secondchoice said:
Trying to figure out revenue from 6+ numbers is impossible. I suspect WPZE has an older audience than the typical a Hip Hop or Rap station. My best guess is they are not a top biller or else someone with a better signal would be going after them but they most likely have some of the +35 demos covered. 102.5 is a Class A (3KW at 468 feet). I believe they could be 6 KW at 300 ft but I would personally take the extra 168 feet antenna height.



I believe Davis does some “local”, non-agency business so it’s hard to tell.
Click to expand...
I’m sure Radio One combo sells Praise 102.5 and Classix 102.9 with Majic 107.5/97.5
 
RoddyFreeman said:
A class A's maximum power has been 25KW at 300 feet. But that certainly does not mean every station on a (formerly) class A frequency can increase to that. Far from it.
Click to expand...

Roddy, you were a little off on the power for a Class A. :)

From the FCC site:

www.fcc.gov

FM Broadcast Station Classes and Service Contours

The following table lists the various classes of FM stations, the reference facilities for each station class, and the protected and city grade contours for each station class. A service (or interfering) contour may be visualized by imagining a rough circle surrounding a transmitter site at...
www.fcc.gov www.fcc.gov

FM Station ClassReference (Maximum) Facilities for Station Class
(see 47 CFR Section 73.211)
ERP (in kW) / HAAT (in meters)		FM Protected or Primary Service Contour
Distance to Protected or Primary Service Contour (km)Distance to 70 dBu (or 3.16 mV/m) City Grade or Principal Community Coverage Contour
(see 47 CFR Section 73.315)
(km)
dBumV/m
Class A6.0 kW / 100 meters60 dBu1.0 mV/m28.3 km16.2 km
Class B125.0 kW / 100 meters57 dBu0.71 mV/m44.7 km23.2 km
Class B50.0 kW / 150 meters54 dBu0.50 mV/m65.1 km32.6 km
Class C325.0 kW / 100 meters60 dBu1.0 mV/m39.1 km23.2 km
Class C250.0 kW / 150 meters60 dBu1.0 mV/m52.2 km32.6 km
Class C1100.0 kW / 299 meters60 dBu1.0 mV/m72.3 km50.0 km
Class C0 (C-zero)100.0 kW / 450 meters60 dBu1.0 mV/m83.4 km59.0 km
Class C100.0 kW / 600 meters60 dBu1.0 mV/m91.8 km67.7 km
 
BarryATL said:
Roddy, you were a little off on the power for a Class A. :)

From the FCC site:

www.fcc.gov

FM Broadcast Station Classes and Service Contours

The following table lists the various classes of FM stations, the reference facilities for each station class, and the protected and city grade contours for each station class. A service (or interfering) contour may be visualized by imagining a rough circle surrounding a transmitter site at...
www.fcc.gov www.fcc.gov

FM Station ClassReference (Maximum) Facilities for Station Class
(see 47 CFR Section 73.211)
ERP (in kW) / HAAT (in meters)		FM Protected or Primary Service ContourDistance to Protected or Primary Service Contour (km)Distance to 70 dBu (or 3.16 mV/m) City Grade or Principal Community Coverage Contour
(see 47 CFR Section 73.315)
(km)
dBumV/m
Class A6.0 kW / 100 meters60 dBu1.0 mV/m28.3 km16.2 km
Class B125.0 kW / 100 meters57 dBu0.71 mV/m44.7 km23.2 km
Class B50.0 kW / 150 meters54 dBu0.50 mV/m65.1 km32.6 km
Class C325.0 kW / 100 meters60 dBu1.0 mV/m39.1 km23.2 km
Class C250.0 kW / 150 meters60 dBu1.0 mV/m52.2 km32.6 km
Class C1100.0 kW / 299 meters60 dBu1.0 mV/m72.3 km50.0 km
Class C0 (C-zero)100.0 kW / 450 meters60 dBu1.0 mV/m83.4 km59.0 km
Class C100.0 kW / 600 meters60 dBu1.0 mV/m91.8 km67.7 km
Click to expand...
You are right. Looks like what I described was close to a B1 or C3.
 
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