I have read through this thread and find some very interesting points. Of all my years in radio I have found a surprise or something unexpected is always the issue when radio should 'step up to the plate'.
When I was in a small market, one summer morning when I turned on the water faucet the tap water was brown, a muddy brown. At the station we were getting so many calls, everybody was fielding them. You had people yelling about trying to get through to the city but getting a busy signal. Callers were yelling at us. The city issued a boil order. We aired that about every 15 minutes. People complained we weren't telling them enough. Our news director couldn't get through to the city either and those 'special' numbers weren't being answered.
None of us at the station knew anything until the city faxed us. That fax had very limited information: we don't know what happened and until you hear differently, boil the water.
With the power outage during the big freeze, the public and everyone else didn't know the power outage would happen. The radio station was just as surprised and just as prepared as the average family was. And during such events, details always lag far behind as the people that tell us what is going on scramble to find out what is happening as well. They're doing their job trying to 'fix' or find a solution. Talking to media is far down the list because they're in the thick of trying to resolve a problem.
My point is radio has no crystal ball into the future or any insider information. There was no way to prepare for what was never expected. If you were in a car accident today, I would not be complaining why you didn't know this was going to happen or why you hadn't pre-arranged for a rental car that morning. It was a surprise or an unexpected event. You never expected it to happen. Are you holding radio to a different level? You can say TV stations did a good job. I'm sure those with news departments did. How much information did the ME TV affiliate air or that TV station airing a Shopping channel? Wasn't the information TV provided done only by those stations with a news department that already had people on duty building that day's newscasts? If you were the midday jock at the classic rock station explain how you would have handled things differently. My point is you can only prepare for the expected and potential problem, not the one nobody anticipated.
When I was in a small market, one summer morning when I turned on the water faucet the tap water was brown, a muddy brown. At the station we were getting so many calls, everybody was fielding them. You had people yelling about trying to get through to the city but getting a busy signal. Callers were yelling at us. The city issued a boil order. We aired that about every 15 minutes. People complained we weren't telling them enough. Our news director couldn't get through to the city either and those 'special' numbers weren't being answered.
None of us at the station knew anything until the city faxed us. That fax had very limited information: we don't know what happened and until you hear differently, boil the water.
With the power outage during the big freeze, the public and everyone else didn't know the power outage would happen. The radio station was just as surprised and just as prepared as the average family was. And during such events, details always lag far behind as the people that tell us what is going on scramble to find out what is happening as well. They're doing their job trying to 'fix' or find a solution. Talking to media is far down the list because they're in the thick of trying to resolve a problem.
My point is radio has no crystal ball into the future or any insider information. There was no way to prepare for what was never expected. If you were in a car accident today, I would not be complaining why you didn't know this was going to happen or why you hadn't pre-arranged for a rental car that morning. It was a surprise or an unexpected event. You never expected it to happen. Are you holding radio to a different level? You can say TV stations did a good job. I'm sure those with news departments did. How much information did the ME TV affiliate air or that TV station airing a Shopping channel? Wasn't the information TV provided done only by those stations with a news department that already had people on duty building that day's newscasts? If you were the midday jock at the classic rock station explain how you would have handled things differently. My point is you can only prepare for the expected and potential problem, not the one nobody anticipated.