Radio Revenues to Improve 21%

[TheBigA]

That optimistic report was published by BIA, who track local broadcast revenues. Obviously radio revenues declined during the pandemic, but now they're slowly returning as advertisers and events are making a comeback:

Radio Climbing Back From Pandemic Devastation - Radio Ink

The latest revenue data from BIA Advisory Services details just how serious the damage was to radio from the 2020 COVID-19 pandemic. The industry took a big hit last year due to businesses being forced to close, governments locking down and advertising coming to a near stand-still.

radioink.com

The question is if the improved revenues will lead to some rehiring of people who were laid off last year.

 

[Kelly A]

That optimistic report was published by BIA, who track local broadcast revenues. Obviously radio revenues declined during the pandemic, but now they're slowly returning as advertisers and events are making a comeback:

But how can that be? With published 6+ numbers for certain stations at an all time low?? (Tongue yet again in cheek)